Maximize Conversion Rates with Advanced Authentication Methods
Adyen's authentication solution empowers businesses to strike a balance between convenience and security by offering customers a fast and seamless authentication experience. Leveraging machine learning algorithms, Adyen helps businesses identify the authentication route with the highest success rate, ensuring maximum conversion rates on every transaction. By adapting to local regulations and behaviors, Adyen's solution enables businesses to navigate the complexities of global authentication requirements, providing a frictionless experience across all markets. Additionally, understanding how authentication impacts the entire payment flow from start to finish, Adyen streamlines the process as both the authentication provider and acquirer.
Simplified Authentication Processes for Seamless Transactions
Adyen's technology automates authentication processes, allowing transactions to be completed seamlessly behind the scenes or with minimal customer input. By routing transactions based on specific regulations, risk assessments, and tailored policies, businesses can ensure compliance while minimizing user interruptions. With new authentication flows that support payments on all devices without disruptions, Adyen enhances the overall payment experience for customers. Leveraging machine learning capabilities, businesses can authenticate payments in regulated markets, utilize exemptions when applicable, and mitigate the risk of fraudulent transactions effectively.
Easy Integration and Customization Options for Businesses
As an EMVCo Technical Associate, Adyen stays at the forefront of EMV® specifications, allowing businesses to adapt their setups proactively. Integration options, such as the Checkout API, provide full customization and control, enabling businesses to add the 3DS2 Component seamlessly. For a ready-to-go solution, the Checkout Drop-in offers a pre-built UI that supports 3DS2 across various platforms. Pay by Link simplifies the checkout process by redirecting customers to an Adyen-hosted page, making any online channel a seamless checkout experience. Further, Adyen's plugins integrate 3DS2 into certified in-house plugins for popular platforms like Magento, SAP Commerce Cloud, and Salesforce Commerce Cloud.
Client Testimonial: Marco Mahrus on Adyen's 3DS Solution
"We are focused on maintaining a seamless and rewarding payments experience for our consumers, and we chose Adyen’s 3DS solution based on the innovative product features, the ease of implementation, and the expertise of their team." - Marco Mahrus, Head of Payments Partnerships