Immersive Stream for XR: Transforming Experiences with Google Cloud Technology

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Immersive Stream for XR: Transforming Experiences with Google Cloud Technology

Benefits of Immersive Stream for XR

Immersive Stream for XR offers a simple user experience where users can swiftly enter 3D and AR experiences without the need to download new apps. The platform boasts broad device compatibility, allowing experiences to run seamlessly on iOS, Android, and web platforms. With photorealistic quality, content is rendered on powerful cloud-based GPUs and streamed to any device, enhancing the overall user experience.

Key Features of Immersive Stream for XR

Some key features of Immersive Stream for XR include native support for various devices, augmented reality (AR) compatibility on iOS and Android, landscape and portrait orientation support on multiple devices, and the ability to embed experiences on third-party websites. The platform also enables a seamless customer journey integration, offering a single URL or QR code for nearly any device, and allowing users to interact with experiences through touch gestures and device movements. Additionally, the cloud-based GPUs automatically provide optimal computing power for rendering AR and 3D content.

Documentation for Immersive Stream for XR

Google Cloud provides comprehensive documentation for Immersive Stream for XR, including GitHub templates and demos for quick start projects. The quick start guide helps users get familiar with the platform using Unreal Engine and the Immersive Stream template project, making the onboarding process smooth and efficient.

Use Cases of Immersive Stream for XR

Various companies have leveraged Immersive Stream for XR to create engaging experiences. Volkswagen showcased the ID. Buzz electric minivan, while Kia promoted the Sportage vehicle in Germany. Ford introduced the F-150 Lightning experience, and BMW offered augmented reality experiences with the i4 and iX models. Lowe’s Innovation Labs enabled customers to visualize home improvement projects, and Aosom facilitated furniture placement using AR technology. KDDI implemented immersive virtual shopping experiences, and the Singapore Tourism Board transformed travel planning with cinematic discovery using XR technology.

Pricing Model of Immersive Stream for XR

Immersive Stream for XR follows a pay-as-you-go model based on configured streaming capacity, determining the maximum number of concurrent users supported by each experience. Customers can view detailed pricing information on Google Cloud's website and take advantage of free credits to start building immersive XR content.

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