Empowering Customer Experiences with Amplience Agile CMS

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Empowering Customer Experiences with Amplience Agile CMS

What is an Agile CMS?

An Agile CMS is a versatile platform designed for multiple teams within an organization to adapt quickly to changing content management needs and orchestrate seamless customer experiences across all channels. It enables rapid iteration in response to evolving customer expectations and internal collaboration requirements, fostering impactful engagement and efficient workflows.

The Agile Content Methodology

The agile methodology, originating from the Agile Manifesto, signifies a project management approach that emphasizes iterative development and collaborative efforts. In today's competitive landscape, embracing agile methodology in marketing and content creation is vital for improving productivity, enhancing impact, and driving business growth. By breaking down problems into smaller components, agile content management ensures content creation scalability and multi-channel adaptability.

Agile Content Workflows

An Agile CMS eliminates traditional content creation bottlenecks by empowering creators with streamlined workflows and focusing on assigned tasks. It provides a seamless process for content creation, review, and publication, along with functionalities like scheduling and preview/review capabilities. Amplience's Agile CMS includes integrated Digital Asset Management to centralize assets, enabling efficient asset reuse and powerful editorial features.

Agile Content Modelling meets Atomic-based Design

In Agile content management, content structuring and frontend alignment are streamlined through models like atomic-based design. By breaking content into atoms, molecules, and organisms, the CMS facilitates the creation of components that can be reused across the platform. Atoms represent basic elements, molecules combine atoms to form more complex units, and organisms are composed of multiple molecules to create intricate design components, fostering consistency and reusability in content development.

The Building Blocks to Success, to Freedom

Forrester's research, captured in The Forrester Wave™: Agile Content Management Systems, 2021, assesses leading vendors in Agile CMS solutions. Amplience stands out as a Strong Performer, excelling in decoupled delivery, system performance, components, and marketplaces. Recognized for attentive customer service, Amplience offers an integrated platform for agile content management, supporting organizations in achieving impactful customer experiences and content creation efficiencies.

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