Transforming Digital Banking for Retail Cardholders
TD Bank has embarked on a groundbreaking collaboration with Backbase, a leading provider of the Engagement Banking Platform. Through this partnership, TD Bank aims to revolutionize its digital banking experience for retail cardholders, starting with over two million customers. By leveraging Backbase's innovative platform, TD Bank is set to deliver a more seamless, modern, and multi-channel credit card service experience to its retail partners.
Enhanced Cardholder Experience
Jennifer Garrett, the Head of CCUL New Product Development, Loyalty & Benefits at TD Bank, emphasized the commitment to creating future-ready solutions tailored to the human side of banking. The collaboration with Backbase will result in a more modernized cardholder experience that prioritizes seamless integration across TD Bank's retail partnerships. Key features include easier online account management, self-service capabilities, and enhanced digital-first experiences to cater to the evolving needs of consumers.
Revolutionizing Cardholder Experience
Backbase's Founder & CEO, Jouk Pleiter, highlighted the significance of partnering with TD Bank to redefine the cardholder experience. The Engagement Banking Platform is designed to drive rapid innovation, enabling TD Bank to meet the demands of digital-first consumers efficiently. With scalable technology, Backbase is transforming how customers engage with their cards, setting new standards for convenience, speed, and customer service in the financial industry.
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is a prominent financial institution in the U.S., serving over 10 million customers with a comprehensive range of retail, small business, and commercial banking products and services. With a commitment to convenience and cutting-edge solutions, TD Bank is headquartered in Cherry Hill, N.J., and operates across several states in the Northeast, Mid-Atlantic, Metro D.C., the Carolinas, and Florida. As a subsidiary of The Toronto-Dominion Bank, TD Bank exemplifies excellence in banking services and customer-centric offerings.
Innovative Solutions and Services
Backbase's Engagement Banking Platform offers a spectrum of solutions to enhance the banking experience, including Identity & Entitlements, Customer Experience, Omnichannel Banking, Human Assist, Process Orchestration, Intelligence, and Integrations. With a focus on retail banking, business banking, and private banking & wealth management, Backbase services provide value consulting, managed hosting, implementation services, and managed services to drive operational efficiency and customer satisfaction.