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Transforming Banking with Backbase's Intelligence Services

Harnessing Enterprise-wide Intelligent Automation

Backbase's Intelligence Services empower banks to leverage a unified customer data profile enriched with data from various sources, driving enhanced customer views, analytics, and experiences. By deploying Artificial Intelligence and Machine Learning (AI/ML), manual processes, friction, and costs are significantly reduced. Banks can personalize their capabilities using the unified platform and cutting-edge technologies provided by Backbase, ensuring scalability and efficiency.

Unlocking the Full Potential of Agentic AI

By integrating intelligent systems powered by AI and unified data, banks can achieve remarkable enhancements in productivity across customer service and operational workflows. Customer interactions are elevated through personalized and timely responses, enhancing customer satisfaction and loyalty. Backbase's platform offers ready-to-go AI/ML algorithms that enable personalized customer interactions and engagement, providing a seamless and enriched banking experience.

Achieving Personalized Customer Interactions and Engagement

Backbase's Intelligence Services facilitate full-fledged, enterprise-wide centralized data platform capabilities utilizing the power of Microsoft Fabric. Through integration of AI and ML into the Engagement Banking Platform, automation and straight-through processing (STP) are maximized, enabling personalized customer interactions and engagement across all digital channels. Banks can create a comprehensive 360° customer view by eliminating data silos and seamlessly uniting data from multiple sources to power unique and differentiated customer experiences.

Orchestrating Data for Value and Insights at Scale

With pre-built AI/ML capabilities for various customer journeys ranging from onboarding to credit scoring and financial wellness, banks can expedite their time-to-market and enhance operational efficiency. Backbase's centralized data platform solution integrates seamlessly with any data source within a bank, leveraging Big Data analysis to drive actionable insights and AI/ML-driven enhancements in customer experience. By ensuring data privacy through robust security and governance processes, including the use of modern technologies like Azure Purview, banks can instill trust and confidence in their customers.

Empowering Ethical Business Practices in Banking: Backbase's Commitment to Combat Modern Slavery

About Backbase

Backbase is a privately funded fintech company founded in 2003, offering an Engagement Banking Platform to financial institutions globally. With a focus on modernizing every phase of the customer lifecycle, Backbase serves large banks, credit unions, and community banks. Headquartered in Amsterdam, Backbase has regional offices across the world, providing a global reach to its clients.

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