Enhancing Event Management with All-In-One Event Software
Customer Management Practice (CMP) faced the challenge of managing a cobbled-together event tech stack that caused integration breakdowns and inefficiencies. To overcome this, CMP invested in Bizzabo's Event Experience OS, benefiting from an all-in-one event software solution. By consolidating their event tech ecosystem, CMP streamlined their processes, eliminating duplicative data entry and integration issues. The solution not only addressed their immediate pain points but also set the foundation for a more efficient and cohesive event management system.
Driving Engagement with Innovative Wearable Technology
After successfully implementing Bizzabo for smaller events, CMP expanded its partnership to deploy the Klik SmartBadge™ at Customer Contact Week Austin. This high-tech wearable solution revolutionized attendee engagement, leading to an impressive 315% increase in exhibitor leads compared to the legacy QR code system. The Klik SmartBadge™ offered a seamless experience, enhancing networking opportunities and simplifying lead scanning for sponsors. Its innovative features, such as light cues for event activities, not only impressed attendees but also optimized event logistics, ensuring a more engaging and purpose-driven experience.
Creating Value and Driving Revenue with Klik SmartBadge™
The adoption of Klik SmartBadge™ not only improved event experiences but also created a new revenue stream for CMP. By leveraging the wearable technology to enhance sponsor interactions and streamline check-in processes, CMP was able to cover costs while delivering a better overall experience to both sponsors and attendees. The streamlined check-in experience, coupled with the added value of the Klik SmartBadge™, demonstrated the tangible benefits of investing in innovative event technology solutions. CMP's strategic decision to integrate Klik SmartBadge™ into their events not only elevated participant experiences but also paved the way for sustainable revenue growth and continued success in event management.