Innovative Solution for Nooz Optics
Nooz Optics, a renowned eyewear brand, was facing internal system challenges despite its global success. The fragmented processes, manual workflows, and lack of visibility were hindering operational efficiency. Co-founder Antoine Doolaeghe highlighted the issues, stating the urgent need for a centralized system to manage operations across multiple sales channels and currencies. This led to their decision to explore ERPs, ultimately shortlisting NetSuite, Microsoft Dynamics, and Brightpearl. Choosing Brightpearl, specifically tailored for multi-channel e-commerce retailers like Nooz Optics, proved instrumental due to its seamless integration with Shopify and rapid implementation process.