About KOOKAÏ and Their 3D Transformation
KOOKAÏ, a renowned Australian women's fashion brand, has embraced 3D technology to revolutionize their product development process. Founded in Paris in 1983, KOOKAÏ has always stood for femininity, confidence, and stylish independence. By partnering with Browzwear, KOOKAÏ aimed at speeding up their time-to-market and streamlining development. Thanks to 3D, KOOKAÏ has slashed sampling by 50%, leading to significant cost and time savings.
Partnering with Browzwear for Innovation
KOOKAÏ's decision to work with Browzwear was driven by various factors, with Browzwear's Fabric Analyzer (FAB) being a key feature. The ability to digitize fabrics and simulate them in 3D has allowed KOOKAÏ to achieve accurate fabric representations, enhancing design processes. Moreover, Browzwear's Open API platform seamlessly integrated with KOOKAÏ' existing 2D system, boosting overall efficiency.
Benefits of 3D for KOOKAÏ
The adoption of 3D simulation has presented numerous benefits for KOOKAÏ, including a reduction of 50% in sample creation, improved team collaboration, faster development cycles, and the ability to move directly to pre-production without mock-ups. This transformative technology has allowed KOOKAÏ to visualize intricate design details, fabric behavior, and resolve issues like tension and fit, enhancing their product development.
Accelerating Time-to-Market and Realizing Immediate Changes
In today's fast-paced fashion industry, reducing lead times is crucial. By leveraging Browzwear's 3D technology, KOOKAÏ has been able to make instant modifications to garments, accelerating their time-to-market significantly. The immediate feedback loop provided by 3D simulations has empowered KOOKAÏ to iterate and refine designs swiftly, fostering agility and innovation.
Embracing Collaboration and Decision-Making with 3D
KOOKAÏ has embedded 3D simulation deeply into their design and development processes, allowing them to enhance collaboration between different teams. The ability to visualize prints, modify designs, and eliminate unsuccessful concepts before sampling has resulted in earlier, well-informed decisions. This collaborative approach has revolutionized KOOKAÏ' design workflows, enabling faster, more accurate outcomes.
Driving Sustainability and Trust in Results
By embracing 3D technology, KOOKAÏ not only drives efficiency and innovation but also contributes to sustainability in the fashion industry. Trusting in the accuracy of 3D simulations, KOOKAÏ has minimized the need for physical mock-ups, reducing material waste and production time. This commitment to sustainable practices aligns KOOKAÏ with a more environmentally conscious future.
A Game-Changer for Apparel Professionals
KOOKAÏ emphasizes the importance of persistence and adaptation to 3D technology for industry professionals. As the fashion landscape evolves, embracing tools like 3D becomes essential, offering a deep understanding of its advantages and paving the way for enhanced creativity and efficiency in apparel design and production.