Permitted Use of ECI Trademarks
BuildTools, a product of ECI Software Solutions, Inc., holds valuable intellectual property rights in its trademarks and service marks. These trademarks, including the "BuildTools" name and the iconic red box logo, are essential assets for the company. Users are generally allowed to use these trademarks to refer to BuildTools products or services. Authorized resellers or distributors can incorporate these trademarks in their promotional materials to indicate their relationship with BuildTools. Accurate taglines can be used to showcase the connection between a user's products/services and the BuildTools brand.
User Group Usage Guidelines
Within user groups that mention "BuildTools" in their names, the connection between the group and BuildTools should be clear. However, it's crucial not to claim any trademark rights in the group's name or attempt to register it as a trademark. Avoid using BuildTools trademarks in a manner that could mislead others about sponsorship, affiliation, or endorsement by BuildTools. The purpose of using these trademarks should be to accurately represent the relationship with BuildTools products/services.
Prohibited Uses of BuildTools Trademarks
Certain restrictions apply when using BuildTools trademarks. Users cannot incorporate these trademarks or variations thereof in company, product, or service names. Avoid using BuildTools trademarks in Internet domain names to prevent confusion about the source of the website. BuildTools trademarks should always be used as adjectives and never as nouns or in possessive or plural forms. There should be no modification to the spelling or abbreviation of these trademarks.
Proper Trademark Symbols and Attribution
To maintain the distinctiveness of BuildTools trademarks and prevent them from being considered generic terms, the proper trademark symbols (™ or ®) should be used when displaying these marks prominently. The trademark notice must be included in any written or electronic materials bearing BuildTools trademarks, stating ownership by ECI Software Solutions, Inc. This attribution serves to inform the public about the trademark status of BuildTools marks.
Trade Name Usage of "ECI"
While ECI is a significant element of the corporate name ECI Software Solutions, Inc., it can also be used as a trade name without requiring a trademark symbol. When used as a trade name, ECI does not need a generic term or trademark symbol. Proper distinctions must be made between corporate names, trade names, and trademarks to ensure accurate usage within business contexts.
Contact for Trademark Inquiries
For any questions or clarifications regarding the use of BuildTools trademarks or related guidelines, users can reach out to the ECI Legal Department at the email address legal@ecisolutions.com. Clear communication and adherence to trademark policies help maintain the integrity and distinctiveness of the BuildTools brand.