CDK Global Research Year in Review: Insights for Automotive Dealers

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CDK Global Research Year in Review: Insights for Automotive Dealers

Friction Points 2024 Study

In 2024, the automotive industry saw a return to business as usual, and CDK Global's Friction Points Study offers valuable insights for dealers. This study surveyed over 1,200 car buyers, providing details on dealer strategies, customer satisfaction trends, dealership visit durations, and more. The upcoming edition of the Friction Points Study, set to be revealed before NADA in January 2025, promises even more comprehensive insights.

2024 CDK Dealership Workplace Study

CDK's Dealership Workplace Study delves into why a significant portion of dealership staff may be considering leaving. By surveying 300 dealership employees, the study offers perspectives on job satisfaction, compensation, benefits, and the factors influencing employee retention in the auto retail sector. This study sheds light on crucial aspects of dealership operations and staff management.

EV Owners Speak Out in New Study

The shift towards electric vehicles is evident, and CDK's study on EV owners provides key insights into this growing trend. Surveying 300 EV owners, the study explores the motivations behind choosing electric vehicles, charging habits, range anxiety concerns, and future service plans. Understanding the preferences and behaviors of EV owners is increasingly essential for dealers looking to adapt to changing market demands.

2024 Automotive Retail Trend Report

CDK's Automotive Retail Trend Report for 2024 focuses on the evolving challenges faced by dealers in today's market. With a shift from concerns about vehicle inventory to issues like supply chain disruptions and fluctuating interest rates, dealers are navigating new obstacles. This report offers valuable data on dealer responses to industry challenges and outlines strategies for future operations in the automotive retail sector.

Service Shopper 4.0

The rise in Net Promoter Scores for dealership service indicates positive trends in customer satisfaction, as highlighted by CDK's Service Shopper 4.0 study. Surveying over 2,000 customers who underwent car maintenance and repairs, this study reveals valuable insights into customer expectations and experiences. Understanding the factors driving customer satisfaction in service departments can help dealers enhance their service offerings.

AI in Automotive: Insights and Innovations Survey 2024

CDK's annual survey on AI in automotive operations unveils the transformative impact of AI across various dealership functions. By examining AI's role in sales, Fixed Ops, and service departments, this study highlights the growing significance of AI in auto retail. Dealers can gain insights into industry challenges, dealership familiarity with AI technology, and the potential for AI-driven innovations in their operations.

Revolutionizing Dealership Recruiting and Retention in the Digital Age

Challenges in Auto Dealership Recruiting and Retention

The current U.S. unemployment rate poses significant challenges for auto dealerships of all sizes in terms of recruiting and retaining skilled staff. With a need to replace a large number of technicians annually and struggles to retain sales professionals, the industry is facing a retention crisis. The 2024 CDK Dealership Workplace Study revealed that a considerable portion of employees are contemplating leaving their current positions, emphasizing the urgent need for effective recruiting strategies.

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Revolutionize Your Dealership Operations with CDK Global's Back Office Solutions

Move Your Whole Dealership Forward

In the fast-paced world of automotive dealerships, having efficient back-office systems is crucial to success. CDK Global's back-office solutions can help you break down walls between departments, providing a clear understanding of how your dealership is running. By removing these obstacles, you can see a more complete picture of your operations immediately, allowing you to make informed decisions and drive your business forward.

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CDK Global Friction Points 2024 Study: Improving Customer Relationships in the Automotive Industry

Understanding Car Buyers' Expectations

In the wake of the pandemic, the automotive industry has made a steady return to its pre-pandemic state by the end of 2023. However, car buyers are still approaching their purchases with heightened expectations influenced by their pandemic experiences. To shed light on these changing dynamics, CDK Global conducted a comprehensive study involving nearly 1,200 car buyers and around 350 dealerships. The aim was to identify pain points and opportunities for improvement in dealerships nationwide over the past year.

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Effective Community College Recruitment Strategies for Automotive Dealerships

Connecting with Community Colleges

Recruiting entry-level staff for your dealership can be a challenging task, but by utilizing community college recruitment strategies, you can proactively seek out talented individuals. With nearly 40% of undergraduates in the U.S. attending community colleges, these institutions are a prime source for young, local, and motivated candidates looking for part-time work or internships.

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Enhancing User Experience through CDK Global Cookie Policy

Understanding Information Collection on CDK Global

CDK Global, with a focus on user privacy, collects personally identifiable information (PII) and other data. This includes information you provide through forms, communication, or during site visits. Your IP address, browser type, and device identification data may also be gathered.

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