Empowering Automotive Retail: Insights from CDK CONNECT Event

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Empowering Automotive Retail: Insights from CDK CONNECT Event

Introduction to CDK CONNECT Event

CDK Global, a prominent automotive retail software provider, is set to host its fourth annual CDK CONNECT event on October 22. This virtual event aims to bring together dealers, OEMs, and software development partners to explore fresh perspectives on how the automotive retail sector is evolving to align with industry trends. Attendees will gain valuable insights on strategies to enhance revenue streams amidst the evolving landscape of automotive retail.

Keynote Address and Interactive Breakout Sessions

The event will commence with a keynote address from CDK's leadership, including President and Chief Executive Officer Brian MacDonald, Chief Product Officer Sanjay Almeida, and Chief Marketing Officer Barb Edson. The keynote session will transition into interactive breakout sessions, delving into the latest enhancements within the CDK Dealership Xperience platform. This platform integrates workflows seamlessly, offering a unified experience for dealers and consumers alike. Participants will learn about strategies to optimize retail operations and drive business growth.

Innovative Solutions and Offerings

Attendees will have the opportunity to explore new integrations and innovations within the Dealership Xperience platform, such as the CDK AI Virtual Assistant (AIVA) for Fixed Operations and Modern Retail Suites, CDK CRM AI Equity Mining solutions, and new Dealer Vehicle Inventory solutions. The continuous evolution of CDK Unify, with over 130,000 daily users, will also be showcased. Additionally, a new CDK-embedded payments solution will be introduced, providing seamless payment processing and ensuring business continuity.

Industry-leading Certification Program and Breakout Sessions

CDK CONNECT will unveil the industry's first comprehensive role-based product certification program through CDK University. Furthermore, guests can choose from nine virtual breakout sessions hosted by CDK experts and industry partners. These sessions will cover a wide array of topics, including revolutionizing the Front Office with the Modern Retail Experience, leveraging new technologies for Fixed Operations success, enhancing dealership accounting processes, and accessing crucial data insights for strategic decision-making.

On-demand Access and Registration Information

Following the live event, all sessions will be available on-demand for further viewing. For those interested in participating in CDK CONNECT, registration details and additional information can be found on CDK's official website at CDK.com/connect. This event promises to offer invaluable insights and solutions to propel automotive retail businesses forward in a rapidly changing industry landscape.

Empower Your Team with CDK University Training

CDK University: Education and Skill Development Solutions

CDK University offers the education and hands-on experience needed for success in various roles within your dealership. With access to expert-led training, interactive learning modules, real-world scenario exploration, and industry-recognized certifications, CDK University equips your team with the necessary tools for growth and competency.

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CDK Global Trust Center: Securing Dealership Operations and Data

Building Trust Through Action

CDK Global's Trust Center is dedicated to providing advanced protection and solutions for dealerships to build and grow their businesses. By partnering with CDK, dealerships can access a platform that prioritizes security to address today's challenges and anticipate future innovations. This collaborative approach ensures that dealerships can operate with confidence and focus on serving their customers while CDK handles the technology and security aspects.

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Enhancing Customer Experience in the Automotive Industry with CDK Global

Improving Inventory Management and Purchase Process

In November, CDK Global's solutions in the automotive sector showed a significant improvement in customer experience. The availability of robust inventories and the ability for customers to easily find the car they desired led to a notable increase in the CDK Ease of Purchase score. This score rose to 91% from 87% in October, approaching the high of 93% seen in August. The enhanced inventory management and streamlined purchase process resulted in three out of five car buyers finding the car they wanted in stock, a substantial increase from the previous month.

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Navigating Inventory Challenges: CDK Global Insights on Car Buying Experience in October

Inventory Impact on Ease of Purchase

In October, CDK Global observed a notable decrease in the Ease of Purchase score, with only 87% of car buyers finding the process easy. This decline from the previous months suggests that disruptions in inventory, such as stop sales, model year turnovers, and natural disasters, have affected the car buying experience. Despite the drop, the current score is still higher than the same period last year, indicating ongoing challenges for franchised car dealers.

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Revolutionizing Automotive Dealerships with CDK Global's Dealership Xperience Platform

CDK Global's Ongoing Innovation with Key Partners

CDK Global has recently extended its service agreement with Holman, one of the largest privately-owned dealership groups in the U.S. This partnership highlights CDK's commitment to ongoing innovation of the Dealership Xperience Platform. By collaborating with key partners like Holman, CDK continues to revolutionize the automotive retail industry, offering cutting-edge solutions and services to enhance the dealership experience for customers and employees alike.

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