Improving Inventory Management and Purchase Process
In November, CDK Global's solutions in the automotive sector showed a significant improvement in customer experience. The availability of robust inventories and the ability for customers to easily find the car they desired led to a notable increase in the CDK Ease of Purchase score. This score rose to 91% from 87% in October, approaching the high of 93% seen in August. The enhanced inventory management and streamlined purchase process resulted in three out of five car buyers finding the car they wanted in stock, a substantial increase from the previous month.
Streamlining Test Drives and Financial Dealings
Another key aspect where CDK Global's solutions shined in November was in facilitating test drives and financial negotiations. Nearly nine out of 10 buyers reported that it was easy to take a test drive, a significant increase from the previous month. While there were positive movements in price negotiations, agreeing on the trade-in value posed a challenge to buyers in November. However, respondents appreciated dealerships being transparent about pricing and providing great financing options.
Enhancing Overall Customer Experience
Overall, CDK Global's impact on the automotive industry in November was reflected in the improved customer experience. Sales were up, despite the increased volume of deals, showcasing dealers' ability to deliver a satisfactory experience to customers. The numerous positive responses from buyers regarding ease of purchase, test drives, pricing transparency, and financing highlight the effectiveness of CDK Global's solutions in enhancing the overall customer journey in the automotive sector.