The Changing Landscape of Car Buying
In today's digital age, car buyers heavily rely on online resources to research and make informed decisions before visiting a dealership. CDK Global's modern retail solution caters to this changing landscape by offering a seamless digital retail platform that enhances the overall customer experience. This platform not only provides valuable insights into customer behavior and preferences but also integrates seamlessly with automotive CRM systems, allowing dealers to connect with customers on a personal level even before they step foot in the showroom.
Driving Online Engagement and Sales Performance
CDK's digital retail tools have proven to increase online engagement significantly, with users spending more time on dealer websites and overall session length seeing a 160% increase. By tracking customer preferences and buying patterns, the platform empowers sales staff with actionable insights to tailor their approach and deepen customer relationships. This focus on customer experience is crucial, as research shows that consumers prioritize a smooth and convenient buying process over price.
Investing in Customer Experience for Long-Term Loyalty
Customer experience is no longer just a transaction but a partnership between the dealership and the consumer. CDK Global emphasizes the importance of investing in a consumer-centric software solution to differentiate dealerships, build long-term customer loyalty, and drive engagement. By leveraging AI-driven workflows and data analytics, dealers can meet the evolving expectations of today's car shoppers and create a seamless and personalized buying experience.
Empowering Dealerships for Success
With CDK's integrated platform, dealers can streamline their operations, build trust with customers, and drive sales performance. By offering a holistic solution that addresses the changing dynamics of the automotive retail industry, CDK Global enables dealerships to adapt, thrive, and build lasting relationships with their customers. Investing in a comprehensive digital retail solution is not just an expense but a strategic investment in the future success and growth of dealership businesses.