Dentsu's Commitment to Lasting Good
Dentsu, a prominent global advertising and digital marketing agency, is dedicated to creating sustainable value for organizations worldwide. With a workforce of over 72,000 talented individuals across the globe, Dentsu emphasizes on 'open teaming' to foster innovation and break boundaries in the business environment.
About Dentsu
Dentsu offers integrated client solutions in Media, CXM, and Creative services, operating in more than 145 countries and serving 95 of the world's top 100 advertisers. The company's Resilience Director, Adam Barrett, highlights the importance of validating responses to disruptions through exercises, emphasizing the benefits of preparedness and process refinement.
Challenges Faced by Dentsu
Dentsu faced challenges in running scenario exercises across its international operations due to the diverse nature of potential incidents and the need for tailored leadership engagement. The Resilience Team aimed to enhance its incident response maturity by incorporating immersive multi-channel injects into their exercises, a task made more complex by the shift to remote exercises.
Conducttr's Tailored Solution
Conducttr partnered with Dentsu to address these challenges with a customized solution. By offering a virtual desktop for creating exercises, tailored participant experiences, and real-time monitoring capabilities, Conducttr empowered Dentsu to conduct engaging and effective exercises remotely. The platform's Pattern-of-Life feature enabled realistic simulation of communication flow, enhancing the challenge and pace of the exercises.
Empowering Response to Climate-Related Incidents
Dentsu leveraged Conducttr to validate its leadership teams' responses to major climate-related incidents, stress testing their abilities to manage high-impact scenarios effectively. The platform allowed Dentsu to assess and mitigate risks to its people and operations through robust incident management and continuity controls.
Experience the Solution
Interested parties can explore Conducttr's capabilities by trying a realistic exercise online via the platform's Worlds feature. This hands-on experience showcases the platform's effectiveness in developing engaging exercises quickly and efficiently.
Ensuring Privacy and Security
Conducttr emphasizes privacy and security, ensuring that users' data is protected while using the platform. With a focus on experience and engagement since 2010, Conducttr continues to support organizations like Dentsu in enhancing their resilience and response capabilities.