The Changing Landscape of Consumer Demand
Consumer preferences are shifting towards healthy, safe, and nutritious food, driving the demand for organic produce. Eric Jackson, a founder of Conservis, highlights the growing trend of consumers seeking 'clean' and 'free from' food options. With the rise of smartphones, peer-to-peer information exchange has become prevalent, influencing consumer choices. Social media plays a crucial role in shaping consumer opinions and driving purchasing decisions, particularly among millennials. The new food economy presents unique market opportunities for growers looking to tap into specialty markets.
Transitioning to Organic Farming: An Investment in the Future
Transitioning to organic farming involves a significant investment in new tools and practices. Conservis, through its Farm Profit Program, supports farmers in understanding and seizing the organic farming opportunity. The transition period typically spans 36 months, during which farmers acquire the necessary knowledge and tools to enter the organic marketplace successfully. Organic farming is akin to running a marathon, requiring gradual adoption of new practices and a commitment to change. The organic market offers a protected environment that shields farmers from external market pressures and ensures stable pricing.
Certification Process Made Simple
Certifying a farm as organic may seem daunting, but Conservis simplifies the process. Anders Gurda outlines the certification journey, emphasizing that it does not necessarily require three full cropping years. With proper planning and understanding, farmers can achieve organic certification in two years. The certification process involves creating an Organic Systems Plan (OSP) detailing farming practices, undergoing onsite inspections by certified agents, and providing annual updates. Organic certifiers, accredited by the USDA, assist farmers through each step of the certification process, ensuring a smooth transition to organic farming.