Introduction
In the early months of 2020, DealHub embarked on a research journey to capture prevailing salary trends within Sales Operations roles across different cities. Initially intended to provide a comprehensive view of current salaries, the onset of the COVID-19 pandemic forced a reevaluation of the approach. Fast forward to 2023, influenced by global events and socio-economic factors, the Sales Operations employment landscape has transformed. The eBook 'Sales Ops Salary Trends Report' delves into salary trends disparities, growth, and impacts of events and shifts in the industry over the years.
Setting the Stage - Pre-Pandemic Snapshot
DealHub's research in 2020 aimed to dissect salary structures for Sales Operations roles across various cities. The data included cities like New York, NY, San Francisco, CA, Atlanta, GA, and Minneapolis-St. Paul, MN. For instance, a Sales Operations Manager with 2 years of experience in Atlanta, GA, could expect a salary ranging from $55,000 to $100,000, while the same role in New York, NY, offered $66,000 to $120,000. The pandemic disrupted the global economy, leading to remote work adoption and income disparities discussions, warranting revisiting the shelved research.
Pandemic and its Ripple Effects
The unforeseen impacts of the COVID-19 pandemic disrupted economies, accelerated remote work adoption, and highlighted income disparities, prompting a reevaluation of salary structures. The pandemic shifted the traditional work paradigm, spurring a reexamination of work structures and geographical preferences.
Navigating Through the Changed Landscape
In 2023, the employment and economic landscape has significantly transformed. Sales Operations roles in cities like Atlanta, GA, now witness substantial salary growth, with lower-end salaries at $89,000 and higher-end salaries at $139,000. This trend is reflective of shifts across cities and roles, offering a rich dataset to explore and comprehend.