Unlock Intelligent Insights For Targeted Marketing
Demandbase One™ for Marketing is a comprehensive platform that provides intelligent insights to help you find and engage the right fit accounts with the most relevant messaging every time. By connecting all relevant data points, you gain a 360° view of every account at every stage. This visibility allows you to strike with precision, knowing exactly when, where, and how to engage effectively. You can identify the right accounts, determine the optimal timing, and craft the perfect messaging to transform interest into pipeline, pipeline into revenue, and clients into loyal advocates.
Building Account-Based Foundations for Unified Marketing and Sales
One of the key features of Demandbase One™ for Marketing is its ability to unify fragmented first and third-party data into a single, powerful view. This alignment facilitates maximum impact by bringing together marketing and sales teams under a unified account-based foundation. By creating ideal buying group profiles, you can efficiently identify, track, and engage buying group members throughout the buyer journey. The platform's AI-driven account selection enables precise audience targeting by considering various factors like opportunities, buyer personas, journey stages, behaviors, intent signals, and more. Additionally, you can clean and enrich your data with firmographic, contact, technographic, and intent data to enhance your account insights.
Driving Pipeline Growth Through Advanced AI Capabilities
Demandbase One™ for Marketing leverages over a decade of model training and AI to help you grow your pipeline effectively. By focusing on accounts within your Ideal Customer Profile (ICP) that possess the highest potential to convert, the platform's Qualification Score allows you to hone in on the most promising leads. The Pipeline Predict feature, powered by AI, enables you to prioritize accounts that are likely to close based on historical deal patterns and activity data. Leveraging intent data signals, you can identify in-market accounts that are ready to make a purchase and use journey analytics to tailor your messaging to their specific needs at each stage of the buyer journey.
Engage Target Accounts Effectively Across Multiple Channels
With Demandbase One™ for Marketing, you can engage your target accounts through various channels with precision and scale. The platform offers advanced B2B ad tech solutions that deliver targeted advertising capabilities suited for the complex B2B landscape. Additionally, you can personalize website experiences to enhance engagement and interaction with your audience. By orchestrating actions from sales and marketing teams across different channels, you can ensure a cohesive and impactful communication strategy that resonates with your target accounts.
Enhancing Sales Performance with Actionable Insights
The platform equips your sales team with actionable insights to boost their efficiency and effectiveness. By providing deep account insights, Demandbase One™ for Marketing enables your sales representatives to identify accounts that are ready to make a purchase and determine the optimal time to reach out. With weekly email snapshots highlighting engaged individuals and account activities, you can prioritize accounts based on their engagement levels. The platform also offers valuable insights through buying committee heatmaps and lead-to-account matching technology, empowering your team to make informed decisions and drive business growth.
Optimizing Customer Retention and Expansion Strategies
Demandbase One™ for Marketing is not just about acquiring new business; it also helps you retain and grow your existing customer base effectively. By monitoring intent and engagement signals by product line, you can identify expansion opportunities and address competitive threats proactively. Leveraging post-sale journey stages, you can uncover cross-sell and up-sell opportunities to drive revenue growth. Analyzing content performance based on vertical or product using engagement heatmaps and Site Analytics allows you to refine your strategies and enhance customer interactions.