Unleashing the Power of B2B Advertising
Demandbase's Account-Based Digital Advertising solution, known as Demandbase One™, revolutionizes B2B advertising by focusing on reaching and engaging the right people in the right accounts at the perfect buying moment, eliminating wasted ad spend. Unlike traditional ad tech platforms designed for individual consumers, Demandbase One™ is tailored for complex B2B sales processes, larger purchasing teams, and extended sales cycles.
Enhanced B2B Targeting
At the core of Demandbase One™ is the integration of intent data with people-based targeting, ensuring precise ad delivery to individuals within target accounts. This sophisticated targeting optimizes ad spend impact and boosts ROI by aligning each ad impression with the right buyer in the right context. The platform's flexibility allows customization to fit unique Account-Based Marketing (ABM) strategies, scaling alongside business growth.
Strategic Ad Campaigns and Brand Safety
Demandbase prioritizes brand safety by displaying ads solely on 5,000 high-quality, vetted websites frequented by your target audience. The platform offers user-friendly tools to craft strategic ad campaigns efficiently or provides expert account management teams for advanced optimizations. With a focus on privacy and compliance, Demandbase ensures readiness for a cookie-less future, while maintaining strict data protection protocols.
Advanced Bidding Technology and Insights
Through AI-powered campaigns and smart bidding capabilities, Demandbase One™ maximizes ad performance by efficiently targeting buyers displaying high purchase intent. The platform optimizes ad frequency across accounts, preventing budget overruns on large clients and enabling precise ad targeting based on user and account intent. Detailed analytics provide transparent insights into campaign performance, enabling refined strategies and replicating successful approaches.
Scalable Multi-Channel Advertising
Demandbase One™ facilitates multi-channel advertising strategies, encompassing display, retargeting, native, and video campaigns. Additionally, the platform integrates web-based intent targeting into Connected TV advertising, enhancing audience reach. By syncing advertising audiences across various platforms, including LinkedIn, Facebook, Twitter, and more, Demandbase maximizes brand exposure and engagement across multiple touchpoints.