The Importance of Chat in Customer Service
Chat has become a crucial first point of engagement for customers, with digital channels such as live chat playing a significant role. According to Gartner, chat is an imperative channel for customer journeys to begin, especially on mobile devices and web platforms. The report emphasizes the importance of selecting the best approach for connected customer service experiences.
The Significance of Chat for Businesses
Research conducted by Gartner revealed that chat is among the top two preferred channels for customers, showcasing its relevance in business interactions. Furthermore, a Forrester consumer survey indicated that chat and cobrowsing activities lead other interaction methods by 24–31% in customer satisfaction ratings. These findings underline the essential role of chat in customer satisfaction and engagement.
Evolution of Chat Channels
Chat has evolved beyond text-based interactions to include audio chat, video chat, and messaging. Messaging-based chat is currently the fastest-growing channel for global brands, offering asynchronous communication that allows customers to interact conveniently over minutes and hours. Businesses can embrace proactive chat strategies to initiate customer conversations effectively and increase sales numbers.
eGain Chat and Messaging Products
eGain offers a range of chat and messaging products, including eGain Chat™, eGain Messaging Hub™, and eGain Cobrowse™. These tools empower agents to provide real-time assistance through text, audio, video chat, and messaging-based conversations. The hub architecture ensures seamless integration with various messaging channels to enhance customer service experiences.
Innovative Chat Solutions
eGain's Chat Thought Leadership resources delve into mobile chatting best practices, the benefits of messaging hubs, and customer service chat best practices. The company emphasizes the importance of leveraging chat, cobrowsing, and click-to-call collaboration to attract and retain customers effectively. By following best practices, businesses can significantly improve customer service outcomes.
Enhancing Customer Engagement
Cobrowse functionality offers a solution to handle long handle times, improve productivity, reduce shopping cart abandonment, and enhance overall customer experiences. Particularly during times of social distancing and remote work, cobrowsing can simulate in-person assistance effectively. By implementing cobrowsing strategies, businesses can boost customer engagement and satisfaction.
Stay Ahead in Today’s Competitive Market!
Unlock your company’s full potential with a Virtual Delivery Center (VDC). Gain specialized expertise, drive
seamless operations, and scale effortlessly for long-term success.
Book a Meeting to Avail the Services of eGain Virtual Assistant for Agents