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Enhancing Customer Engagement with eGain Chat Tools and Messaging Solutions

The Importance of Chat in Customer Service

Chat has become a crucial first point of engagement for customers, with digital channels such as live chat playing a significant role. According to Gartner, chat is an imperative channel for customer journeys to begin, especially on mobile devices and web platforms. The report emphasizes the importance of selecting the best approach for connected customer service experiences.

The Significance of Chat for Businesses

Research conducted by Gartner revealed that chat is among the top two preferred channels for customers, showcasing its relevance in business interactions. Furthermore, a Forrester consumer survey indicated that chat and cobrowsing activities lead other interaction methods by 24–31% in customer satisfaction ratings. These findings underline the essential role of chat in customer satisfaction and engagement.

Evolution of Chat Channels

Chat has evolved beyond text-based interactions to include audio chat, video chat, and messaging. Messaging-based chat is currently the fastest-growing channel for global brands, offering asynchronous communication that allows customers to interact conveniently over minutes and hours. Businesses can embrace proactive chat strategies to initiate customer conversations effectively and increase sales numbers.

eGain Chat and Messaging Products

eGain offers a range of chat and messaging products, including eGain Chat™, eGain Messaging Hub™, and eGain Cobrowse™. These tools empower agents to provide real-time assistance through text, audio, video chat, and messaging-based conversations. The hub architecture ensures seamless integration with various messaging channels to enhance customer service experiences.

Innovative Chat Solutions

eGain's Chat Thought Leadership resources delve into mobile chatting best practices, the benefits of messaging hubs, and customer service chat best practices. The company emphasizes the importance of leveraging chat, cobrowsing, and click-to-call collaboration to attract and retain customers effectively. By following best practices, businesses can significantly improve customer service outcomes.

Enhancing Customer Engagement

Cobrowse functionality offers a solution to handle long handle times, improve productivity, reduce shopping cart abandonment, and enhance overall customer experiences. Particularly during times of social distancing and remote work, cobrowsing can simulate in-person assistance effectively. By implementing cobrowsing strategies, businesses can boost customer engagement and satisfaction.


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Enhancing Contact Center Agent Experience with eGain Virtual Assistant

Leveraging Generative AI for Customer Service Automation

Generative AI, combined with knowledge management, plays a critical role in automating customer service processes. By harnessing generative AI technologies, businesses can improve contact center agent augmentation, leading to enhanced customer interactions and operational efficiency.

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Enhancing Outsourcing Efficiency with eGain Virtual Assistant for Agents

Multichannel Customer Service Solutions

Outsourcers play a pivotal role in managing various customer contact channels such as email and web collaboration. By leveraging eGain's expertise, leading Outsourcers have successfully met challenging service levels while ensuring cost-effective customer service through efficient email management.

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Enhancing Customer Support with eGain Virtual Assistant for Agents

Proactively Delivering Trusted Answers

eGain Knowledge Hub™ for Genesys Cloud CX platform is embedded in the Genesys agent desktop and is highly rated by analysts and clients for proactively delivering trusted answers and personalized guidance to agents during customer conversations. Powered by AssistGPT™, this solution automates knowledge management tasks while maintaining business controls and ensuring compliance.

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Enhancing Customer Engagement with eGain Virtual Assistant for Agents

Introduction to eGain Conversation Hub™

The eGain Conversation Hub™ has been recognized as a trend-setting product by KMWorld and has received top scores from Gartner and Forrester for digital customer engagement. This platform empowers businesses to interact with customers in a personalized, proactive, and intelligent manner across various digital touchpoints. It seamlessly integrates with telephony and is equipped with AI-powered features from the eGain AI Knowledge Hub and insights from the eGain Analytics Hub.

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Enhanced Customer Support with eGain Virtual Assistant for Agents

Proactive Knowledge Delivery

The eGain Knowledge Hub™ for ServiceNow is embedded in ServiceNow's Agent Workspace or classic user interface, offering trusted answers and personalized guidance to agents in the flow of customer conversations. Powered by AssistGPT™, this solution automates knowledge management tasks while ensuring business controls and compliance. It addresses the top pain points of customer service like inconsistent answers and lack of knowledge among agents.

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