Empowering Lenders with Advanced Marketing Automation
Ellie Mae Encompass CRM is a game-changing mortgage marketing automation software that revolutionizes how lenders generate leads, build relationships, grow faster, and maintain compliance. By leveraging automated one-to-one marketing strategies with professionally designed, individually tailored communications, Encompass CRM enables lenders to capture attention and close more loans efficiently.
Maximizing Conversions and Lowering Costs
Sales and marketing expenditures often constitute a significant portion of the total loan origination cost, sometimes reaching up to 70%. Encompass CRM is designed to help lenders optimize their marketing efforts to achieve maximum return on investment. By utilizing this solution, lenders can dramatically increase conversions, triple purchase retentions, and double purchase business from referral partners, thereby boosting profitability and lowering marketing costs.
Automated Personalized Marketing Campaigns
Encompass CRM equips lenders with the tools to automate and personalize marketing campaigns, enabling the delivery of detailed one-to-one marketing initiatives tailored to specific customers or referral partners. This personalized approach not only enhances engagement but also increases the likelihood of conversion, fostering stronger relationships with clients and referral sources alike.
Driving Referral Business and Securing Repeat Clients
By automatically sending post-close surveys to referral partners after successful transactions, Encompass CRM helps lenders capture more referral business, ensuring a continuous flow of leads. Additionally, the software facilitates the setup of recurring, targeted, and personalized campaigns for existing and prospective customers, enabling lenders to secure new business and retain repeat clients effectively.
Enhancing Compliance and Business Intelligence
Encompass CRM integrates compliance and case management tools, allowing lenders to respond to issues promptly, resolve complaints efficiently, and adapt policies based on successful resolutions. Furthermore, the software provides built-in business intelligence tools that enable lenders to benchmark their performance against competitors, identify areas for improvement, and enhance employee accountability.
Seamless Workflow Integration and Digital Mortgage Experience
In conjunction with ICE Mortgage Technology, Encompass CRM streamlines every aspect of the mortgage process, offering a seamless digital mortgage experience. From real estate solutions to customer acquisition, loan manufacturing, settlement and closing processes, capital markets and secondary marketing, servicing, to risk management and valuations, Encompass CRM ensures a connected and efficient workflow tailored to meet the diverse needs of mortgage professionals.
Professional Services for Optimal Implementation
For lenders looking to take their Encompass experience to the next level, ICE Mortgage Technology offers professional services that include customizable implementation packages, advisory consulting, custom solutions development, and project management. With experienced professionals ready to assist, lenders can optimize their systems, enhance operational efficiencies, and maximize their investment in Encompass CRM.