Introduction to Pairwise's CRISPR Leafy Greens
Pairwise, a leading genetics-based food and agriculture innovator, has introduced the first CRISPR food in North America with its innovative leafy greens blend. Utilizing the proprietary Fulcrum™ Platform, Pairwise has edited mustard green varieties to enhance flavor while maintaining high nutritional value.
Licensing Agreement with Bayer
In a strategic move to scale its consumer products, Pairwise has entered into an exclusive licensing agreement with Bayer, a global agriculture company. This partnership aims to further develop and commercialize Pairwise-edited leafy greens on a larger scale, catering to a diverse consumer market.
Innovative Product Development
Pairwise's groundbreaking approach involves modifying the flavor profile of mustard greens to appeal to consumers seeking a milder taste without compromising nutritional benefits. By leveraging CRISPR technology, Pairwise is at the forefront of creating new categories of nutritious and flavorful leafy greens.
Bayer's Open Innovation Strategy
Bayer's collaboration with Pairwise signifies a shift towards open innovation in genome-edited produce. Through this agreement, Bayer aims to enhance its product portfolio by further developing and breeding edited greens while exploring new varieties to meet evolving consumer preferences.
Impacting the Food Industry
Pairwise's successful introduction of CRISPR-edited mustard greens sets a precedent for future innovations in food and agriculture. By accelerating the development of novel products that enhance consumer satisfaction and convenience, Pairwise is reshaping the landscape of healthy food options.
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