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Revolutionizing Customer Engagement: Paisabazaar's Success with Haptik on WhatsApp

The Challenge Faced by Paisabazaar

As the lending industry in India grew more competitive, Paisabazaar recognized the importance of enhancing its customer engagement strategies. Traditional channels like SMS were becoming less effective, prompting Paisabazaar to seek out personalized and efficient ways to connect with customers. The company aimed to offer a seamless experience for accessing pre-approved loans and ensure quick responses to incoming leads.

Haptik's Innovative Solution

Paisabazaar partnered with Haptik to develop a comprehensive marketing plan focusing on leveraging AI technology via popular platforms like WhatsApp. By integrating AI-powered conversations, Paisabazaar aimed to attract new users and enhance the lending journey for existing clients. The adoption of pre-approved loan applications on WhatsApp proved successful for lead generation, optimizing the user's phone number availability and streamlining information collection. Additionally, Haptik's Proactive Messaging feature enabled Paisabazaar to send numerous WhatsApp notifications, resulting in a significant 100% boost in conversions compared to SMS.

Unveiling the Results

The collaboration with Haptik led Paisabazaar to experience a noteworthy 100% increase in conversion rates, illustrating the effectiveness of AI-powered communication. Over 8 million users currently benefit from Paisabazaar's WhatsApp notifications per month, enhancing user convenience and operational efficiency. This successful partnership between Paisabazaar and Haptik showcases the transformative impact of conversational interfaces in expanding consumer outreach, improving customer engagement, and driving business growth in the era of digitization.

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Revolutionizing Customer Experience: Eureka Forbes' Success with WhatsApp Chatbot

Overview of Eureka Forbes

Eureka Forbes Limited, a prominent health and hygiene brand in India, has been catering to over 20 million satisfied customers since its inception in 1982. The surge in demand for safe water, hygiene, and sanitation products during the COVID-19 pandemic led to increased customer inquiries. To meet the growing needs efficiently, Eureka Forbes recognized the importance of modernizing their customer service approach.

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Haptik: Enhancing Enterprise Security with Advanced Solutions

Security & Compliance Standards

Haptik prioritizes customers' data security by complying with military-grade security standards and privacy regulations. The platform is designed to handle confidential data securely, ensuring end-users' confidence in using the products and services.

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Revolutionizing Customer Support: Netmeds' Success Story with Haptik's Chatbot Solution

Overview of Netmeds

Netmeds, a renowned pharmacy in India, leverages over 100 years of experience to provide quality medicines to customers. During the pandemic, the surge in traffic necessitated a robust support system for handling queries efficiently. This led to their partnership with Haptik to develop a chatbot capable of addressing core challenges.

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