Phase 1: Take a 'drunken walk'
At this stage, the company is focused on experimenting to find product-market fit. The product team is responsible for embodying the founder's vision and operates as a service or project management function. This phase can be characterized by uncertainty and rapid iteration, with the goal of discovering what resonates with users.
Phase 2: Reaching product-market fit
Phase 2 marks the transition to doubling down on successful strategies. As founders shift their focus to scaling the company, the product team takes on the role of facilitating collaboration with other teams and ensuring consistent communication. Releases are delivered predictably to enhance the product and cater to user needs.
Phase 3: Kicking into hypergrowth
In the hypergrowth phase, the emphasis is on innovation while expanding the existing product portfolio. The product team articulates a strategic roadmap that aligns with the company's long-term vision over multiple quarters. Balancing the introduction of new products with the support of existing ones, this phase requires the addition of leadership layers that can autonomously make decisions.
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