Q4 2024 Update: Enhancements in Multilingual Support
Klaviyo has recently expanded its language capabilities to include 7 languages, enabling businesses to engage with their customers in a more personalized and precise manner. By being able to communicate in languages like Italian, French, and Korean, Klaviyo users can foster stronger connections with a diverse customer base, leading to increased customer satisfaction and brand loyalty.
Improved SMS Flows and Consent Management
With Klaviyo's latest updates, users can now easily build and customize transactional SMS flows for any integration. Additionally, the platform allows businesses to collect transactional SMS consent separately from marketing preferences, ensuring compliance and enhancing the overall customer experience. These features streamline communication processes and help businesses deliver relevant messages to their audiences.
Enhanced Reporting and Call Forwarding Capabilities
The recent updates in Klaviyo include simplified reporting for campaigns sent via recipient local timezones, providing businesses with more accurate insights into their campaign performance. Moreover, the platform now enables call forwarding for US toll-free numbers, ensuring seamless customer support interactions and compliance with state regulations. These enhancements contribute to a more efficient and effective communication strategy.
AI-Powered Email Customization and Reputation Management
Klaviyo's AI capabilities now offer enhanced email automation features, allowing businesses to generate emails that align with their brand identity and tone. Furthermore, AI-powered reputation repair ensures improved deliverability by excluding unengaged customers from email campaigns. These AI functionalities help businesses optimize their email communication and maintain a positive sender reputation.
Expanded Integration Options and Account Management
The latest updates in Klaviyo introduce new integrations such as BigCommerce multi-storefront messaging and Canva integration, facilitating seamless connections between different platforms. Additionally, the platform offers improved account and billing features, including multi-account switching improvements and support for multiple languages. These updates enhance user experience and enable businesses to streamline their operations effectively.
Advanced Segmentation and Workflow Automation
Klaviyo's updates also include enhancements in audience segmentation, event operators, and workflow automation. Businesses can now build deeper segments with multiple filters, apply event operators in segmentation for faster data analysis, and utilize list update actions in flows to automate customer profile management. These features empower businesses to create more targeted and personalized marketing campaigns.