Hyper Personalized Experiences
Optimizely's Feature Experimentation empowers businesses to deliver new experiences with greater control and impact. By enabling experimentation across the entire product stack, from content to algorithms and various platforms, businesses can create impactful customer experiences. The platform offers hyper-personalization capabilities, allowing organizations to enhance personalization efforts with targeted, fast, and accurate testing. Advanced Audience Targeting enables controlled rollouts, allowing businesses to target specific audience segments with feature flags and ramp up releases gradually.
Sophisticated Feature Management
With Optimizely, businesses can decouple deployment from release, easing the pressure on engineers. The platform provides sophisticated feature management tools that enable pushing code to any environment and ramping up releases through a user-friendly interface. By revolutionizing the product delivery process, organizations can take control and deliver features that users will love.
Collaborative Experimentation
Optimizely promotes intuitive cross-team collaboration by offering native planning tools and integration with various workflow tools. Teams from Product, Marketing, Engineering, and Data Science collaborate effectively on experiment hypotheses, workflows, and approvals, increasing experimentation velocity. The platform's built-in collaboration tools enhance collaboration and streamline the experimentation process.
Data-Driven Decision Making
Trust your decisions with Optimizely's best-of-breed experimentation tools and data rigor. The platform provides clear and actionable experimentation results through a well-documented SDK, ensuring high statistical rigor in running experiments. Features like the Stats Engine and MAB + Stats Accelerator enable organizations to optimize for win rate while experiments are in progress, providing early signals and empowering informed decision-making.
Granular Personalization and Targeting
Optimizely offers powerful targeting capabilities for granular personalization. Businesses can choose which customer data to align experiments with and target specific audience cohorts in real-time. The platform's Audience Builder, CDP Connect, and Advanced Audience Targeting features enable real-time audience segments for zero latency targeting, enhancing personalization efforts.
Comprehensive Feature Management
The platform provides a comprehensive feature management toolset that allows businesses to roll out specific features to targeted audiences and roll back easily. With REST API for customized integrations and targeted deliveries, organizations can efficiently manage features and ensure safe releases. Optimizely's platform integration is well-suited for large enterprise deployments, offering strong capabilities for executing testing across different channels.
Developer Resources and Support
Optimizely prioritizes developer experience with well-loved and well-documented resources. With over 9,000 developers and accessible guidance in the form of dev docs and communities, developers can explore the platform's experimentation and feature management capabilities. The platform offers deep dives into features like Collaboration, Experimentation, Stats Engine, Data Tools, Analytics, Personalization, and Release, ensuring developers have the tools they need for successful implementation.