Understanding TV Demand with Demand360
The TV Demand feature of Parrot Analytics' Demand360 provides a comprehensive analysis of global and country-specific audience demand for TV shows. By unlocking unprecedented insights into audience demand across different platforms like OTT, pay TV, and broadcast television, this tool offers valuable information for content creators, DTC platforms, and industry professionals. With TV Demand, users can access powerful insights to discover new content opportunities, understand content landscapes with share-of-market demand analysis, and identify untapped potential within the industry.
Exploring Movie Demand with Demand360
Parrot Analytics' Movie Demand feature is designed to offer unrivaled insights into global audience demand for movies, both across OTT platforms and traditional linear networks. By measuring demand for both theatrical releases and streaming movies, this tool assists users in identifying high-demand movies for licensing acquisition, understanding the role of movies in OTT platforms for acquisition and retention, and leveraging data to make informed decisions within the entertainment industry.
Leveraging Talent Demand Insights
The Talent Demand module of Demand360 aggregates audience demand for various talents, be it actors, politicians, or personalities, allowing users to understand their precise audience demand compared to their peers. This feature assists in identifying rising stars, informing casting decisions at a global scale, and determining the talents that should be marketed for specific titles. By offering country-specific audience demand data for talents, this module provides actionable insights for industry professionals looking to stay ahead in the competitive market.
Enhancing Decision-Making with Audience Demographics
The Audience Demographics Module, an add-on feature available with the Demand360 subscription, provides global audience demographics insights for TV shows, movies, and talent. By leveraging demographic insights like the share of GenZ, Zennials, Millennials, and above 40 demographics for specific content, users can enhance decision-making in marketing, acquisitions, and programming based on their platform's specific audience profiles. This module helps users understand gender and fan age differences within their target audience, enabling more targeted and effective strategies.
Evaluating Sentiment with Audience Sentiment Module
The Audience Sentiment Module, available as an add-on to Talent Demand within the Demand360 subscription, helps users understand the sentiment that drives audience demand for talents. By analyzing positive or negative sentiment towards a talent, industry professionals can evaluate rising stars, inform marketing or casting decisions, and gain deeper insights into audience preferences. Understanding how sentiment fluctuates for talents throughout different stages of their careers or releases can provide invaluable information for strategic decision-making within the industry.