Maximizing Content ROI
Parrot Analytics offers a comprehensive solution for OTT platforms to maximize their content ROI through licensing or in-house programming. By understanding the implications and tradeoffs of these decisions, platforms can make informed choices to enhance their profitability. With detailed insights into how much a title would be worth to various platforms, organizations can optimize their licensing strategies for optimal financial outcomes.
Optimizing Release Strategies
For OTT platforms looking to ensure the success of their upcoming series and movie premieres, Parrot Analytics provides unparalleled insights into historical demand patterns. By analyzing the performance of different release strategies, platforms can understand the pros and cons of each approach. This empowers them to make informed decisions that drive viewership and engagement, ultimately leading to increased success for their content.
Determining Revenue Contribution
Understanding the revenue contribution of a show or movie to an OTT platform over time is crucial for strategic decision-making. Parrot Analytics equips platforms with the knowledge of how much each title is worth in terms of bringing in new subscription revenue and retaining high churn-risk subscribers. By gaining insights into the financial impact of their content offerings, platforms can prioritize their catalog effectively to drive revenue growth.
Audience and Genre Insights
By leveraging Parrot Analytics' Audience Solutions, OTT platforms can determine which platforms are 'winning' in specific genres. This includes understanding the popularity of titles, genres, and catalogs among audiences, enabling platforms to make data-driven decisions about content acquisition and programming. With insights into audience demand and content supply trends, platforms can tailor their offerings to meet viewer preferences and increase engagement.
Driving Industry Thought Leadership
Parrot Analytics serves as a key partner in driving industry thought leadership by providing valuable insights and data-driven research. By highlighting success stories such as the revenue generated by specific content or the impact of shows on subscriber numbers, Parrot Analytics showcases the value of leveraging data for strategic decision-making. Organizations in the industry can benefit from actionable insights that fuel growth and competitiveness.