Maximize Advertising Revenues
Linear networks can significantly boost their advertising revenues by tapping into new audiences and leveraging data-driven insights provided by Parrot Analytics. By identifying the best shows to acquire based on global demand data, networks can optimize their programming to resonate better with viewers. This targeted approach not only enhances audience engagement but also increases ratings and revenue streams.
Acquiring Shows with High ROI
Parrot Analytics helps linear networks make informed decisions about acquiring shows by offering detailed insights into audience preferences across different markets. By understanding which genres and markets offer the most potential for content development or acquisition, networks can strategically invest in programming that aligns with viewer demand. Additionally, the platform enables networks to assess the performance of local content on a global scale and evaluate the competitiveness of content slates on various platforms.
Trending Content Insights
With Parrot Analytics' Demand360 solution, linear networks can stay ahead of trends by accessing a vast audience data set enriched with demographic and sentiment insights. This comprehensive view allows networks to identify trending content across different markets and platforms, whether it's on broadcast, pay TV, or OTT services. By leveraging this data, networks can make data-driven decisions to acquire or produce content that resonates with their target audiences.
Data-Driven Greenlighting Decisions
Parrot Analytics empowers networks to back up greenlighting decisions with data through its Demand360 solution. By analyzing the performance of genres and competitive titles in diverse markets, networks can evaluate demand trends and anticipate audience preferences. This data-driven approach helps networks assess the growth potential of genres and determine whether certain content segments are becoming saturated, allowing for more informed decision-making.
Driving Industry Innovation
Parrot Analytics drives industry thought leadership by providing valuable insights into the global entertainment landscape. Through real-time access to comparable global demand data, networks can gain a competitive edge in understanding consumer preferences and market trends. Industry leaders like Christian Brent, SVP Global Research & Audience Strategy at FOX Networks Group, recognize the importance of globally consistent data for strategic decision-making and audience analysis.
Unlocking New Value with Supply & Metadata Solutions
Parrot Analytics offers tailored solutions to help networks address a wide range of business questions and challenges. By partnering with Parrot Analytics, networks can leverage advanced tools to make better strategic decisions and unlock new value in a rapidly evolving industry. The platform's Supply & Metadata solutions provide comprehensive insights and data analysis capabilities, enabling networks to gain a deeper understanding of their audience, content performance, and market dynamics.