Welcome to Knowledge Base!

KB at your finger tips

This is one stop global knowledge base where you can learn about all the products, solutions and support features.

Categories
All

Products-Parrot Analytics

Understanding Parrot Analytics: Terms of Service and DEMAND360LITE

Terms of Service

Parrot Analytics Limited, known as Parrot, is the owner and operator of various websites, including parrotanalytics.com and the Parrot subscription portal. These websites, collectively referred to as Parrot Websites, have specific Terms of Service that users must acknowledge and accept. By accessing or linking to Parrot Websites, users automatically acknowledge and accept these terms. Parrot reserves the right to revise these terms, and users who do not agree with them should not use the websites. If users are using the services on behalf of another entity, such as a company or organization, they must ensure they are authorized to do so. Parrot's services are not directed towards children, and individuals under the age of 18 are not permitted to use them.

Intellectual Property and Liability

Users of Parrot's services agree that the company owns all intellectual property rights associated with the Parrot Websites and services. Unauthorized reproduction of content from Parrot Websites is strictly prohibited. Parrot does not accept liability for content provided by external links on the websites, and users are responsible for any loss or damages resulting from their use of the websites. The Terms of Service operate as an agreement under New Zealand law, and users are subject to the jurisdiction of New Zealand courts.

DEMAND360LITE: Terms of Use

DEMAND360LITE is a service provided by Parrot Analytics, and specific Terms of Use apply to its usage. Users create an account on DEMAND360LITE, agreeing to these Terms. Any changes to the Terms are notified through the website, and users are bound by the updated Terms upon continuing to access and use the service. Interpretation of the Terms includes definitions of Confidential Information, Data, Fees, Intellectual Property Rights, Force Majeure, and more. The provision of the service by Parrot Analytics ensures compliance with New Zealand law and the use of skilled personnel. Users are encouraged to review the latest Terms and accept any changes to continue using the service.

Unlocking Streaming Economics with Parrot Analytics - Analyzing Platform-wide Trends and Financial Performance

Content Valuation for Maximizing Returns

Parrot Analytics offers a powerful solution for content valuation, allowing you to gain insights into platform-wide trends and the financial performance of titles. With this tool, you can set winning strategies, make informed content decisions, and maximize direct-to-consumer (D2C) growth and financial returns. By understanding the revenue generated by TV shows and movies on streaming platforms broken down by subscriber acquisition, retention, and engagement impact, you can quantify the dollar value contribution of any title to any platform in any region.

Read article

Unleashing the Power of Movie Demand Insights by Parrot Analytics

Understanding Global Movie Demand

Parrot Analytics' Movie Demand product offers unparalleled insights into the global cross-platform audience demand for movies, covering OTT, pay TV, and linear networks across various markets. By leveraging this tool, users can eliminate guesswork and swiftly identify which movies are resonating with audiences worldwide. With a vast database including over 18,000 movies from 100+ markets, users can access a ranked list to understand the popularity of different films.

Read article

Unlocking Audience Insights and Maximizing Brand Strategy with Parrot Analytics Affinity Solutions

Audience Solutions for a Comprehensive Understanding

Parrot Analytics offers audience solutions that provide a complete picture of audience interests, preferences, and viewing habits. This comprehensive understanding allows businesses to tailor their strategies effectively. By uncovering what resonates with the audience, companies can maximize their brand strategy. They can identify which TV shows, movies, brands, and talent their audience is interested in, leading to more impactful partnerships. Understanding the overlap between audiences helps in optimizing product placements and marketing campaigns. Moreover, these insights go beyond demographics, helping in forming robust customer segmentation strategies.

Read article

Unlocking Insights with Parrot Analytics' Content Panorama

Catalog Insights

Parrot Analytics' Content Panorama provides in-depth insights into platform-level catalog composition analysis. Users can explore how competitors' catalogs are evolving over time, identifying whitespace opportunities and guiding content investments. The tool allows for the assessment of single or multiple platform catalogs' size and composition, understanding the TV show vs movie share, genre distribution, and catalog age over time. The analysis can be further refined by availability market, platform type, and more, providing a comprehensive view for strategic decision-making.

Read article

Unlocking Global Audiences: A Deep Dive into Talent Demand Insights

Overview of Talent Demand Solution

Parrot Analytics offers a cutting-edge solution called Talent Demand, aimed at providing unparalleled insights into audience preferences and trends related to talent across various industries. With access to a vast database of over 40,000 talented individuals, this platform allows users to analyze who is currently trending and why, along with detailed audience demand metrics, demographics, and sentiment insights. Users can filter talent based on profession, gender, age, or country of citizenship, enabling them to make informed marketing and casting decisions on a global scale.

Read article