Understanding Global Movie Demand
Parrot Analytics' Movie Demand product offers unparalleled insights into the global cross-platform audience demand for movies, covering OTT, pay TV, and linear networks across various markets. By leveraging this tool, users can eliminate guesswork and swiftly identify which movies are resonating with audiences worldwide. With a vast database including over 18,000 movies from 100+ markets, users can access a ranked list to understand the popularity of different films.
Trending and Breakout Movies Analysis
One of the key features of Movie Demand is its ability to unveil trending and breakout movies, providing a glimpse into films that are on the verge of global popularity. This functionality empowers users to stay ahead of market trends by viewing the top movies segmented by streaming platforms, traditional film studios, and genres like drama, documentary, action, and animation.
Quantifying Success and Benchmarking
The platform allows users to quantitatively assess the success of an original film or a movie library by benchmarking against the market average. Comparisons can be made with any other movie portfolio, and the Demand Distribution performance buckets offer instant insights into a movie's performance level, ranging from below average to exceptional.
Evaluating Movie, Franchise, and Portfolio Trends
With Movie Demand, users can delve into movie, franchise, and portfolio trends by comparing daily demand for movies in a single market or exploring changes in demand across an entire film catalog, genre, or portfolio. The tool provides access to movie demand data for each day since 2017, covering over 100 markets globally.
Global Scale Audience Preferences Analysis
Users can analyze audience preferences on a global scale, identifying markets with the highest demand for a particular movie, even in regions where the film is not available. This functionality can help uncover licensing opportunities in markets with significant demand but no distribution deals in place.
Release Performance Benchmarking
Movie Demand offers instant insights into how a title is performing across different release windows compared to other movies, franchises, or portfolios. This feature provides valuable intelligence for assessing the success of a movie at various stages of its release.
Comprehensive Movie Profiles and Deep Research
Users can access detailed movie profiles on the platform, containing key metadata such as release year, production studio, distributor, country of origin, and original language. Additionally, the platform offers insights on demand rankings and in-genre performance, facilitating deep research and film analysis.
Audience Demographics Module Integration
Through the Audience Demographics add-on module, users can leverage demographic insights across TV shows, movies, and talent products. This integration allows for understanding the demographics of different audience segments, enhancing decision-making in marketing, acquisitions, and programming.
The Future of Theatricality in Film Industry
Parrot Analytics' whitepaper titled 'Movie Demand: The Future of Theatricality' explores the transformative impact of technology on the film industry, highlighting the evolution of audience preferences and the changing landscape of movie consumption. The document offers a forward-looking perspective on how movies are valued for theatrical releases and streaming distribution.