Audience Solutions for a Comprehensive Understanding
Parrot Analytics offers audience solutions that provide a complete picture of audience interests, preferences, and viewing habits. This comprehensive understanding allows businesses to tailor their strategies effectively. By uncovering what resonates with the audience, companies can maximize their brand strategy. They can identify which TV shows, movies, brands, and talent their audience is interested in, leading to more impactful partnerships. Understanding the overlap between audiences helps in optimizing product placements and marketing campaigns. Moreover, these insights go beyond demographics, helping in forming robust customer segmentation strategies.
Enhancing Audience Journeys with Data-Driven Strategies
With Parrot Analytics' Audience Journeys solution, businesses can delve into what their audience is watching across platforms. This knowledge is invaluable for subscriber acquisition, retention, and engagement strategies. By understanding the genres and titles that attract viewers on rival platforms, companies can target new audience segments effectively. Retaining viewers becomes easier when businesses can cater to their preferences precisely. Identifying the platforms where viewer attrition occurs helps in addressing weaknesses effectively. Additionally, enriching content curation and recommendation engines with cross-platform consumption data ensures enhanced viewer engagement.
Empowering Decisions in the Streaming Economy
Parrot Analytics' Streaming Economics solutions provide unmatched insights for monetizing audiences in the attention economy. Leveraging advanced supply and demand products, businesses can discern the value of TV shows and movies based on audience demand and content supply. Understanding key value levers such as gross earnings, growth rates, and licensing opportunities is crucial for making informed decisions. By tapping into demand-driven workflows, companies in the media sector, including talent agencies, studios, OTT platforms, and more, can drive smarter decisions throughout the content value chain.
Leading the Industry with Streaming Metrics
Parrot Analytics leads the industry with its Streaming Metrics, offering detailed streaming insights across platforms. From historical data to forecasted metrics like subscribers, revenue, ARPU, and churn rates, businesses gain unparalleled visibility. This granular data enables stakeholders to make strategic decisions with confidence. Parrot Analytics has been instrumental in driving industry thought leadership, as evidenced by its research findings on revenue generation from specific content and its impact on subscriber numbers. With Streaming Metrics, businesses can stay ahead in the dynamic streaming landscape.