IP Demand
Parrot Analytics' IP Demand solution enables users to assess and compare global market demand for intellectual property. By leveraging this tool, content creators can unlock latent audience demand for their IP, empowering them to make informed decisions on production projects. Whether it's evaluating the market potential of existing IP in literary works, gaming universes, or fictional characters, this solution provides valuable insights. Identifying which IP has the highest level of dormant audience demand allows content creators to tailor their production decisions accordingly. Additionally, IP Demand aids in maximizing the potential of TV or movie adaptations by highlighting IP with the highest spin-off potential, ultimately attracting and retaining subscribers.
Topic Demand
With Parrot Analytics' Topic Demand solution, users can gauge the global share of audience attention for a specific topic. This tool validates hypotheses and reveals the subjects that audiences worldwide are most excited about. By assessing and comparing the global market potential of an entire demand ecosystem linked to a singular topic, content producers can gain actionable insights. Evaluating audience demand for a subject or topic allows businesses to quantify the return on investment for new content investments and informs strategic decisions for new productions. Moreover, leveraging Parrot Analytics' machine learning models customizes topic demand measurement to suit specific use cases, enhancing the accuracy and relevance of the obtained insights.
Streaming Economics
Parrot Analytics' Streaming Economics solutions offer unmatched visibility into the industry's granular streaming insights. By combining historical and forecasted data on subscribers, revenue, average revenue per user (ARPU), churn rates, and catalog metrics across major platforms, this tool empowers industry professionals to make informed decisions. Understanding the key value levers such as gross earnings, growth rates, projected earnings compared to competitors, and licensing opportunities by platform enables stakeholders to maximize monetization strategies. Whether it's talent agencies, studios, OTT platforms, or marketing companies, Parrot Analytics' demand-driven workflows drive smarter decisions along the content value chain, facilitating growth and innovation within the entertainment industry.