Catalog Insights
Parrot Analytics' Content Panorama provides in-depth insights into platform-level catalog composition analysis. Users can explore how competitors' catalogs are evolving over time, identifying whitespace opportunities and guiding content investments. The tool allows for the assessment of single or multiple platform catalogs' size and composition, understanding the TV show vs movie share, genre distribution, and catalog age over time. The analysis can be further refined by availability market, platform type, and more, providing a comprehensive view for strategic decision-making.
TV & Movie Availabilities
With Content Panorama, users can gain valuable insights into title availability across various platforms and markets. Whether a title is exclusively available on one platform or shared across multiple platforms, users can understand the dynamics of title availability. By selecting a specific title, users can explore its availability on different platforms by country and region, along with a complete availability history displayed on a timeline. This information can help in analyzing where comparable titles are available and identifying new distribution opportunities.
Programming & Scheduling
Content Panorama also offers insights into upcoming TV show and movie releases across OTT and linear platforms. Users can access information on competitors' upcoming releases to strategically program titles across different platforms. By accessing a list of upcoming movie and TV show releases and understanding where these titles will be released, users can make informed decisions based on factors like genre, content type, original distribution country, language, and more. This feature aids in planning content strategies effectively.