Understanding Content Valuation in the Attention Economy
In the fast-paced world of streaming services, understanding the true value of content is crucial for making informed decisions and maximizing financial returns. Parrot Analytics' Streaming Metrics solution offers powerful insights that span platform-wide trends to title-specific financial performance. By leveraging this tool, businesses can set winning strategies, make smarter content decisions, and ultimately maximize direct-to-consumer (D2C) growth and financial returns. With Streaming Metrics, users gain the ability to see how much revenue a TV show or movie has generated on a streaming platform across subscriber acquisition, retention, and engagement impact.
Maximizing Revenue with Content Valuation
Content Valuation, a key feature of Parrot Analytics' Streaming Metrics, reveals the dollar value contribution of any TV show or movie to any platform and region. This economic valuation system is powered by global content demand and supply, providing insights into the return on investment (ROI) that a specific title can bring for a platform. By assessing a title's ability to drive subscriptions and mitigate churn, businesses can quantify its platform-specific marginal revenue contribution and understand how it impacts engagement across the catalog. This detailed analysis can help in determining the best platform fit for a title by forecasting its dollar value contribution and the number of new subscribers it will attract.
Unparalleled Transparency with Streaming Metrics
Parrot Analytics uniquely measures the user footprint of each streaming service on a market-by-market basis worldwide, leveraging proprietary data on content supply and audience demand. With Streaming Metrics, businesses gain unparalleled transparency into the streaming market, accessing market-level metrics for all major streaming services, even those that do not disclose revenue figures. This data can enrich market intelligence models, offering comprehensive insights into subscribers, revenue, average revenue per user (ARPU), churn, and catalog metrics like exclusive content share. By spotting trends, opportunities, and risks before competitors, businesses can benchmark their performance against other streamers in each market and globally.
Driving Industry Thought Leadership
Through insights like "Moana" generating the most U.S. subscription revenue for Disney+ among princess movies, Parrot Analytics' Streaming Metrics is driving industry thought leadership. The solution's ability to showcase the impact of content, such as Spain-originated content's significant global streaming revenue or how titles like "The Instigators" help attract subscribers, highlights the value of deep analytics in the streaming landscape. By providing granular insights into historical and forecasted subscribers, revenue, ARPU, churn, and catalog metrics across major platforms, Streaming Metrics is shaping the future of streaming by enabling informed decision-making and maximizing revenue through smart content investments.