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Products-Parrot Analytics

Unlocking the Magic of Content Worldwide - Parrot Analytics

The Magic of Content and its Impact

At Parrot Analytics, we strongly believe in the magic of content and its profound impact on people's lives. Our mission is to connect content creators with consumers through data-driven decision-making processes that span the entire premium content value chain. By working with some of the largest media and technology companies globally, we drive investment, production, acquisition, marketing, and distribution strategies on a global scale. Our team consists of media experts, creators, and scientists united by a vision to empower the industry with the best content decisions.

Leadership and Advisory Team

Our leadership team at Parrot Analytics comprises industry veterans and seasoned entrepreneurs who bring a wealth of experience to the table. Figures like Wared Seger, David Bishop, Adriana Cisneros, and Bruce Tuchman are at the forefront of driving innovation and excellence within the company. Through our leadership, we pave the way for cutting-edge solutions and industry-wide growth opportunities.

Contributions and Insights

Parrot Analytics remains at the forefront of industry conversations, contributing valuable insights and data to shape the future of content consumption. Our involvement in studies like the 'US Independent Film Audience & Landscape' and collaborations with organizations like ICEX and Guinness World Records showcase our commitment to showcasing the value and potential of content from various regions. By unveiling trends such as the popularity of Turkish TV dramas or the global success of 'Masha and the Bear,' we offer unmatched industry intelligence.

Global Reach and Support

With offices in key locations like Los Angeles, Auckland, New York, London, and Sao Paulo, Parrot Analytics operates on a truly global scale. We are dedicated to helping our clients make informed content decisions that resonate with audiences worldwide. From API solutions to streaming metrics and content panoramas, we provide the tools and support necessary for success in today's dynamic media landscape.

Empowering TV, Film, and Talent Decisions with Parrot Analytics' DEMAND360 Lite

TV Demand Lite Features

With the TV Demand Lite features, users can access rankings of over 30,000 TV shows in 50+ markets across all platforms, allowing for quick benchmarking with the TV demand leaderboard. Users can search for any TV show to reveal its market-specific demand benchmark score, discover breakout shows, and gain insights into the most in-demand shows for any market.

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Unlocking Streaming Economics with Parrot Analytics' Streaming Metrics

Understanding Content Valuation in the Attention Economy

In the fast-paced world of streaming services, understanding the true value of content is crucial for making informed decisions and maximizing financial returns. Parrot Analytics' Streaming Metrics solution offers powerful insights that span platform-wide trends to title-specific financial performance. By leveraging this tool, businesses can set winning strategies, make smarter content decisions, and ultimately maximize direct-to-consumer (D2C) growth and financial returns. With Streaming Metrics, users gain the ability to see how much revenue a TV show or movie has generated on a streaming platform across subscriber acquisition, retention, and engagement impact.

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Unlocking Talent Potential with Parrot Analytics Talent Agency Solutions

Empowering Talent Agencies with Data-Driven Insights

In the competitive entertainment industry, talent agencies play a crucial role in representing and promoting artists, actors, and other talents. To succeed in this dynamic landscape, talent agencies need access to comprehensive data and insights to make informed decisions. Parrot Analytics offers a range of solutions tailored specifically for talent agencies, providing them with the tools they need to unlock their talent's potential and drive success. By leveraging audience preferences, demographics, and sentiment analysis, talent agencies can gain a deep understanding of their talent's popularity and value across different markets.

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Unlocking the Value of Content in the Streaming Era with Parrot Analytics

Global Measurement System for Today’s Attention Economy

In the modern attention economy, audiences engage with content through various touchpoints. Parrot Analytics stands out by capturing the entire consumer journey on a global scale. Every interaction that audiences have with content, whether through research, sharing, consuming, or participating creatively, is meticulously tracked. This comprehensive approach allows Parrot Analytics to create a singular measure of audience demand by combining all these touchpoints, providing a unique insight into the attention each title receives worldwide.

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Demystifying Global Audience Demand with Parrot Analytics Demand360

Understanding TV Demand with Demand360

The TV Demand feature of Parrot Analytics' Demand360 provides a comprehensive analysis of global and country-specific audience demand for TV shows. By unlocking unprecedented insights into audience demand across different platforms like OTT, pay TV, and broadcast television, this tool offers valuable information for content creators, DTC platforms, and industry professionals. With TV Demand, users can access powerful insights to discover new content opportunities, understand content landscapes with share-of-market demand analysis, and identify untapped potential within the industry.

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