Understanding the Impact of Events on Demand
PredictHQ offers a comprehensive solution for companies of all sizes to leverage event data that impacts demand by integrating it directly into models or viewing it through dashboards in Control Center. Events play a crucial role in influencing demand, driving it either up or down, with varying degrees of impact that can be localized or widespread. By understanding and evaluating the combined impact of relevant events accurately, businesses can make informed decisions and achieve more accurate forecasts.
Predicted Attendance for Accurate Forecasting
One of the key features of PredictHQ is the PHQ Attendance, which provides predicted attendance for events. This feature distinguishes itself from traditional event data sources by accurately predicting attendance based on multiple inputs such as venue capacity and performer popularity. Unlike other estimates that rely solely on venue capacity, which often lead to over forecasting, PredictHQ's method incorporates a wealth of data to deliver reliable attendance numbers for historical and future events. This predicted attendance can be effectively combined with Rankings to assess an event's potential impact on a business.
Enhancing TV Viewership Predictions
In addition to attendance predictions, PredictHQ offers PHQ Viewership for televised sports games. This feature accurately predicts viewership across seven leagues, enabling companies to forecast the impact of these games on consumer behavior, such as purchases related to food, beverages, and retail decisions. By utilizing over 20 distinct features, including county-by-county granularity, the Live TV Events feature provides precise viewership estimates that can be used for demand forecasting, inventory management, and staffing decisions.
Data Quality and Enrichment
PredictHQ simplifies event tracking by collecting, verifying, and enriching data to provide accurate insights to businesses. The platform acknowledges that managing event data can be complex, so they assist customers by comparing their existing event data against PredictHQ's data, highlighting missing elements and enhancing the quality of information. This service is provided for free, supporting companies in making smarter decisions based on robust and reliable data.
Empowering Business Decisions through Demand Intelligence
PredictHQ's products and features, including Predicted Attendance and Live TV Events predictions, equip companies across various industries with the tools to optimize labor, forecast demand, implement dynamic pricing, streamline supply chains, and much more. By harnessing the power of demand intelligence and understanding the impact of events on demand patterns, businesses can transform their operations and achieve significant economic benefits.