Creating Memorable Mother's Day Experiences
Zomato and Truefan collaborated to offer a unique Mother's Day campaign using Resemble AI's voice technology. The goal was to provide personalized video messages from Bollywood celebrities to 354,000 mothers, adding a touch of joy and emotion to the occasion.
Innovative Campaign Ideation
Zomato's innovative approach aimed to go beyond traditional marketing by harnessing the power of generative AI. By leveraging India's admiration for celebrities, the campaign focused on creating memorable, personalized moments that resonated deeply with users.
Partnership with Resemble AI
Zomato's partnership with Resemble AI and Truefan enabled the seamless integration of advanced AI technology into the campaign. This collaboration allowed for the generation of personalized video messages from beloved celebrities, enhancing the user experience and engagement.
Voice Recording and Training Process
Truefan recorded video messages from celebrities, which were then enhanced using Resemble AI's text-to-speech models. The AI technology accurately reproduced each celebrity's voice, ensuring authenticity and emotional engagement in the personalized messages.
Integrating AI-Powered Voiceovers
The AI-generated voice clones were seamlessly integrated into the pre-recorded video messages. This integration personalized each message by greeting mothers by name, creating a unique and emotional connection that resonated with recipients.
Safety and Privacy Measures
Resemble AI prioritized user safety and privacy by implementing robust security features to protect user data and voice models. The technology was designed to be transparent and secure, instilling confidence in the authenticity and privacy of the personalized messages.
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