Meet Tommy Barras, the Visionary CEO
Tommy Barras, the Chief Executive Officer and Chairman of Reynolds and Reynolds, is a visionary leader with nearly 50 years of experience in the company. He has been instrumental in driving innovations such as Reynolds' DMS, ERA-IGNITE, and the docuPAD® system. Tommy's strategic mindset and oversight into the business have uniquely positioned Reynolds to provide outstanding services and support to customers while enhancing overall business operations.
Chris Walsh: Leading Business Development
Chris Walsh, the President of Reynolds, brings over 35 years of experience to the company. With expertise in business development, operations, quality control, sales, marketing, and support, Chris understands the challenges and opportunities in automotive retailing. His goal is to help dealer partners grow and succeed in a competitive market.
Willie Daughters: Strengthening Customer Relationships
William 'Willie' Daughters, the Chief Operating Officer, focuses on strengthening customer relationships to ensure dealer partners' success. With 30 years of experience at Reynolds, Willie and his team are dedicated to providing excellent service and support, empowering dealers to thrive.
Sheri Robinson: Financial Expertise
Sheri Robinson, the Chief Financial Officer, has played a crucial role in Reynolds' financial success for over 35 years. She oversees accounting, contract administration, and financial integration of acquisitions, ensuring a sustainable approach to business finance.
Eric Edwards: Driving Technological Advancements
Eric Edwards, the Chief Technology Officer, leads all system and application development at Reynolds. With over 30 years of experience, Eric focuses on information security and IT functions to ensure Reynolds stays at the forefront of technology. His contributions have been pivotal in making Reynolds' solutions industry-leading.
Scott Santana: Product Management Expertise
Scott Santana, the Executive Vice President of Product Management, is responsible for guiding the development and implementation of solutions that help dealer partners improve their business. With over 25 years of experience, Scott's expertise in software and product installation has been invaluable in driving success.
Pam Lugo: Strategic Support
Pam Lugo, the Vice President and Executive Chief of Staff, supports the CEO and executive team in various strategic projects at Reynolds. With almost 30 years of experience, Pam plays a key role in solidifying Reynolds' market position through efficiency improvements and key partnerships.
Kasi Edwards: Driving Strategic Growth
Kasi Edwards, the Executive Vice President of Strategy and Corporate Development, is focused on strategic growth through business development efforts, including mergers and acquisitions. With over 25 years at Reynolds, Kasi's background in sales, marketing, and product management drives ongoing business operations and growth.
Dave Bates: Customer Advocacy
Dave Bates, the Chief Customer Ambassador, brings over 40 years of experience to Reynolds. His leadership and deep understanding of dealers' needs have made him a trusted voice for customers. Dave's commitment to strengthening customer relationships has been instrumental in enhancing partnerships with dealers.