Maximizing Corporate Revenue Through Consortia Services
Corporate business plays a vital role in driving revenue for hotels, but establishing direct relationships with corporate travel managers can be a daunting task. Sabre's Consortia Services offer a cutting-edge solution that goes beyond traditional approaches, empowering hotels to forge partnerships with corporate travel programs, enhance corporate bookings, and ultimately boost business travel revenue. By leveraging Sabre's expertise and industry-leading consortia solutions, hotels can navigate the complex landscape of corporate partnerships with ease, ensuring a steady stream of revenue from this lucrative market segment.
Optimizing GDS Presence for Business Success
A strong presence on the Global Distribution System (GDS) is crucial for hotels looking to attract business travelers. However, simply being listed on the GDS is not enough in today's highly competitive market. Sabre's Consortia Services provide hotels of all sizes, including independent properties and small chains, with the tools and resources they need to excel in the GDS channel. By offering centralized management tools, expert guidance, and exclusive access to consortia and Travel Management Companies (TMCs), Sabre Hospitality enables hotels to streamline their consortia marketing efforts and maximize their exposure to lucrative corporate travel programs.
Simplifying Consortia Management for Total Sales Growth
Sabre's Consortia Services offer a comprehensive solution for hotels looking to streamline their consortia management processes. By utilizing Sabre's expert partnership solutions and centralized tools, hotel groups can simplify rate and content management, ensuring accuracy and consistency across all channels. This streamlined approach not only enhances the efficiency of consortia marketing efforts but also drives overall sales growth. With Sabre's support, hotels can effectively navigate the complexities of the consortia landscape and focus on maximizing revenue through strategic partnerships.
Driving Revenue Growth Through Consortia Marketing
Consortia marketing is a key component of any hotel's growth strategy, especially when targeting corporate business. In 2023, hotels using Sabre's Consortia Services generated an impressive $890 million in bookings, highlighting the significant impact of effective consortia management. With approximately 70% of business travelers shopping in the GDS for negotiated and consortia rates, hotels that leverage Sabre's solutions have a competitive edge in capturing this lucrative market segment. Moreover, hotels using consortia rates experienced a 26% higher Average Daily Rate (ADR) compared to bookings generated through other rate codes, underscoring the financial benefits of investing in effective consortia marketing strategies.