Securing Film Content with Shift72
Marché du Film, Festival de Cannes, faced the challenge of safeguarding over 100,000 films shared by 66,000 professionals on their digital platform, Cinando. Recognizing the critical need for robust security measures to protect their content and maintain trust with filmmakers and distributors, the organizers turned to Shift72 for a high-end security solution. Shift72's expertise in delivering top-tier security technology, comparable to industry giants like Netflix and iTunes, ensured that Cinando could offer a secure environment for its users, elevating the credibility and reliability of one of the world's premier film markets.
Building Trust with Strong Security Measures
The reputation of Marché du Film and its digital arm, Cinando, relied heavily on establishing trust with industry professionals. By implementing Shift72's Studio Grade Digital Rights Management (DRM) to encrypt videos and protect valuable film content, Cinando bolstered its security framework to meet the highest standards. Additionally, the integration of an HTML5 Video Player with Adaptive Bitrate Streaming (ABS) enabled Cinando to deliver superior HD viewing experiences to its users, ensuring a seamless and high-quality streaming environment. These advanced security measures not only safeguarded the platform's content but also reinforced the trust and confidence of filmmakers and distributors participating in the film market.
Expanding Online Offerings for Future Growth
Having achieved success with their initial platform enhancements, Marché du Film has expanded Cinando's online offerings to enrich the user experience and facilitate greater industry engagement. The addition of digital sales agent booths, global online pavilions showcasing talent from around the world, networking events, conferences with keynote speakers, workshops covering diverse industry topics, and pitching sessions has transformed Cinando into a comprehensive online network for industry professionals. Through these initiatives, Marché du Film demonstrates its commitment to embracing the digital future of film development, solidifying its position as a leader in the industry.