Introduction to Macquarie Centre's Digital Landscape Billboard Upgrade
In 2014, Macquarie Centre in North Ryde, Sydney, introduced a stunning landscape billboard at the Herring Road pedestrian entrance, enhancing the overall aesthetic and advertising opportunities at the mall. Prior to this upgrade, no mall media existed at this entrance, making the transformation even more impactful.
Significance of the LED Display Upgrade
The original 6.6mm LED display featured high brightness to manage direct sunlight, ensuring optimal visibility throughout the day. Fast forward to 2024, Macquarie Centre decided to enhance the display further by replacing it with a new 4.4mm LED solution provided by Digital Place Solutions (DPS). The new display boasts increased resolution, is lighter, slimmer, and measures 2.5m high x 6.7m wide, offering a resolution of 504 pixels high x 1512 pixels wide.
Seamless Transition Process by DPS
DPS developed a seamless solution to ensure a smooth transition from the original display to the new upgraded one. By utilizing the original back support structure along with a new framework designed in collaboration with the LED manufacturer, technicians were able to dismantle the old display and install the new one over the course of 3 nights, all while adhering to limited access hours at the site. This approach minimized disruptions to centre operations and ensured shoppers were not inconvenienced.
Benefits of the Upgraded Display
The aesthetically pleasing upgrade at Macquarie Centre not only enhances the visual appeal of the entrance but also guarantees long-term, reliable commercial operation. The new display is regularly cleaned and serviced by the DPS maintenance team, ensuring optimal performance and maximizing advertising opportunities for brands and businesses.
Innovative LED Technology by DPS
Additionally, DPS introduced a new 110mm Super Slim LED Double-Sided Banner to Australia, offering a cutting-edge advertising solution for businesses looking to make a bold statement. Interested parties can reach out to DPS for a site inspection and explore the possibilities of this innovative LED technology.
Conclusion
The collaboration between Macquarie Centre and DPS in upgrading the digital landscape billboard showcases the power of innovative technology in transforming advertising landscapes. With a focus on high resolution, reliability, and seamless installation processes, DPS continues to unlock new opportunities in the realm of digital out-of-home media.