Discover and Protect Sensitive Data
Sensitive Data Protection, a fully managed service by Google, helps organizations discover, classify, and protect valuable data assets. With features like automated sensitive data discovery and classification, it offers visibility into risks across the organization. Users can reduce data risk through obfuscation, de-identification, and flexible API support for various use cases.
Automated Sensitive Data Discovery
The service allows continuous monitoring of data assets, folders, and projects. With a user-friendly interface, the cloud console offers 200+ predefined detectors for data profiling. Users can create custom detection rules, adjust thresholds, and manage noise while gaining insights for security, privacy, and compliance posture.
Sensitive Data Intelligence for Security
Integrated with the Security Command Center Enterprise risk engine, Sensitive Data Protection enables proactive monitoring of high-value assets, vulnerability analysis, and simulation of attack scenarios. This integration provides intelligence to address security postures, threat risks, and safeguard business-critical data.
Protection for AI/ML Workloads
Organizations can classify and de-identify sensitive elements in data to ensure data preparation for AI model training and protection at runtime. Fine-grained data minimization aids in securing workloads like chat services, data collection, and generative AI applications to comply with regulations and internal policies.
Data-Centric Security Measures
Sensitive Data Protection offers de-identification techniques such as masking, tokenization, and bucketing. Users can secure assets with column-level access, dynamic masking policies, and insights for data utility. A data-focused approach helps protect sensitive data while retaining its usefulness.
DLP API Integration
Sensitive Data Protection includes Cloud Data Loss Prevention (DLP) API support for various Google Cloud services. Users can utilize the DLP API for sensitive data discovery, storage inspection, content de-identification, and hybrid inspection. This versatile API ensures data security whether on cloud or off-cloud environments.
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