Challenges Faced by NOW TV
NOW TV faced the challenge of understanding how their customers interacted with their streaming service. Their legacy Hadoop infrastructure processed large volumes of clickstream data slowly, making it difficult to gain valuable insights. Moreover, interpreting complex Adobe clickstream data was a daunting task that required writing intricate SQL queries.
Syntasa's Tailored Solution
Syntasa seamlessly integrated with NOW TV's existing Google Cloud Platform infrastructure. This allowed for the automatic ingestion of Adobe clickstream data, leading to improved processing efficiencies and scalability into new markets. By eliminating the need for complex SQL queries, Syntasa simplified data interpretation and analysis for NOW TV.
Transformational Results Achieved
With Syntasa in place, NOW TV experienced a remarkable 500x increase in the speed of processing their clickstream data compared to their previous setup. The access to data in Google BigQuery enabled them to experiment, iterate, and obtain actionable insights rapidly. The democratization of Adobe clickstream data by Syntasa empowered NOW TV's analytics team to deliver comprehensive Tableau dashboards with key metrics.
Endorsement from NOW TV's Senior Product Owner
Kevin Mithani, Senior Product Owner at NOW TV, highlighted the ease of adopting Syntasa due to its immediate benefits. The platform seamlessly incorporated into their existing technology investments, eliminating the need for costly replication. This endorsement underscores the transformative impact of Syntasa on NOW TV's data intelligence capabilities.
Exploring Further Possibilities
For those interested in delving deeper into NOW TV's success story with Syntasa, the full case study provides a comprehensive overview of the challenges faced, the innovative solutions implemented, and the tangible results achieved by the Data Intelligence team at NOW TV.