Personalization Drives Engagement
Terminus offers a solution that allows businesses to turn every page on their website into a personalized landing page. By leveraging Web Experiences, users can create impactful buyer experiences through coordinated, personalized, and scalable multi-channel campaigns. This feature enables users to bring their campaigns to life by utilizing targeted pop-ups, overlays, and embedded personalization. With Terminus, businesses can build better buyer journeys by surfacing the right message to the right person as soon as they land on the website. Users can natively personalize any section of the website to guide visitors through the buying journey and target audiences based on account name, industry, on-site behaviors like exit intent, and more.
Dynamically Promote Relevant Content
One of the key features of Terminus Web Experiences is the ability to easily curate content and create customized campaigns using the WYSIWYG editor. Users can leverage content modals, banners, and fly-ins to elevate the visitor experience. Additionally, Terminus enables businesses to deliver personalized messaging in prominent locations through embedded campaigns. This dynamic promotion of relevant content enhances user engagement and ensures that visitors are receiving tailored content based on their preferences and behaviors.
Optimize Your Advertising Spend
Terminus allows users to optimize their advertising spend by synchronizing web efforts with their account-based ad tactics to promote a consistent message. By segmenting the audience using firmographic data, display ad tactics, and more, businesses can meet buyers' expectations and build a better understanding of their target accounts. Additionally, Terminus offers powerful integration with Google Analytics Audience Reporting, providing insights into audience behavior by leveraging identity resolution within Google Analytics to see how target segments are interacting with the website. This integration further enhances the effectiveness of marketing campaigns and enables users to make data-driven decisions.