Enhancing ABM with Terminus
Terminus stands out in the realm of Account-Based Marketing (ABM) platforms by providing marketers with unparalleled returns on their advertising investments. With Terminus, businesses can achieve remarkable outcomes, including a 60% reduction in CPMs, an 85% decrease in ad fraud, expanded targeting options, and an enhanced return on ad spend (ROAS). These significant advantages position Terminus as a leader in delivering value and maximizing the impact of advertising strategies.
Unforgettable Ad Experiences
Terminus allows businesses to curate unforgettable ad experiences by orchestrating meticulously designed, personalized, and scalable multi-channel campaigns. In the current work-from-home landscape, Terminus offers a distinctive advantage in aiding companies to effectively connect with their target audiences. By leveraging Terminus, marketers can tailor messages that resonate with over 690 million professionals at more than 50 million companies through various channels such as LinkedIn, Display Ads, retargeting, Connected TV, and audio, all managed directly from the Terminus platform.
Data-Driven Account Targeting
Terminus enables a shift away from conventional marketing funnels towards data-centric targeting decisions. Marketers can reach accounts displaying genuine interest based on intent signals, website engagement metrics, relationship scores, job titles, and lookalike audiences. By leveraging quality data for account targeting, businesses can enhance the efficiency and effectiveness of their advertising campaigns, driving higher engagement and conversion rates.
Optimizing Ad Spend
Through its advanced targeting capabilities, Terminus empowers businesses to optimize their ad spend effectively. With features such as contextual targeting, IP targeting, cookie targeting, and global targeting, Terminus ensures 85% lower ad fraud rates, reduced CPMs compared to competitors, and enhanced campaign performance. By focusing on reaching the right audience with precision, businesses can maximize their advertising ROI and drive meaningful outcomes.
Multichannel Reach and Performance
Terminus elevates marketing strategies by offering diverse avenues to engage the target audience effectively. Through Terminus Ad Experiences, businesses can expand their reach and enhance brand visibility across various channels. By enabling comprehensive ad tracking and performance measurement, Terminus empowers marketers to refine their strategies, enhance targeting precision, and achieve significant return on investment.
Innovative Targeting Technologies
Terminus leverages cutting-edge targeting technologies to ensure that ads reach the right audience irrespective of their location. Whether individuals are working remotely, traveling, or in office settings, Terminus ensures that brands can connect with their target audience seamlessly. By leveraging innovative targeting solutions, Terminus enables businesses to enhance the effectiveness and impact of their advertising campaigns.