SMS Marketing: Engage Your Audience with Targeted Campaigns
Toast POS offers SMS marketing capabilities that allow restaurants to send promotional offers, event invites, and marketing campaigns with ease. Utilizing SMS marketing enables businesses to reach a high-intent audience, as 57% of guests are interested in hearing from their favorite restaurants via text messages. With higher click-through rates compared to email or social media, restaurants can ensure that their messages are effectively reaching their clientele. Incentivizing text sign-ups through various channels such as email, social media, and in-store QR codes, or through opt-ins during transactions, helps grow the subscriber base organically. The platform also provides detailed analytics to track subscriber growth rate, delivery rate, and other important metrics for a clear understanding of campaign performance. Moreover, an AI marketing assistant helps in drafting compelling messages swiftly, streamlining the campaign creation process.
Benchmarking: Make Informed Decisions Based on Data Insights
Toast POS offers a benchmarking feature that provides detailed comparative data to help restaurants understand their local market better. Users can analyze their performance against local and national trends, enabling them to make informed decisions about their business operations. By identifying areas of improvement or opportunities for growth, restaurants can optimize their menu pricing and offerings based on insights from similar establishments. The platform allows for granular comparisons by filtering data based on cuisine type, average check size, and percentage of sales from alcohol, ensuring that users are examining relevant data from comparable restaurants. Additionally, the ability to compare sales hour by hour helps users make strategic decisions related to staffing, operating hours, and more.
Toast Now: Enhancing Operational Efficiency and Customer Service
Toast POS continually improves its Toast Now feature, offering a responsive and actionable solution for restaurant operations. The app provides answers to questions directly within the interface, ensuring easy access from anywhere. Noteworthy updates like the Check Details feature enable users to monitor performance metrics such as order accuracy, staff performance, and order bottlenecks in real-time, enhancing service quality. The platform also offers in-app chat support for customers needing assistance with their Toast solutions, giving them immediate access to a support partner. With the Check Details feature, operators can address complaints, support timely service, and track staff performance on the go, contributing to an efficient and seamless dining experience.
Toast Credit Card Surcharging and Menu Preview: Innovative Payment Solutions and Menu Management
Toast POS introduces innovative solutions like Credit Card Surcharging, enabling restaurants to offset rising processing fees legally and compliantly. This feature empowers guests with information and options when choosing their payment method while aiding businesses in managing costs effectively. Furthermore, a new POS layout view in menu setup allows users to preview their menus without interrupting onsite operations, facilitating menu management and customization. Additionally, restaurants can streamline table management and guest communications with the mobile-friendly Toast Tables app, providing features like cover count reports to enhance operational planning and efficiency.
Payroll Tax Center and Branded Mobile App: Simplified Payroll Processing and Enhanced Customer Engagement
Toast POS offers tools like the Payroll Tax Center, designed to streamline tax preparation and payroll processing for restaurants. The center helps avoid tax season complications by centralizing essential information like Tax IDs and SSNs. In addition, the platform simplifies pay changes with a consolidated pay updates feature, reducing confusion and facilitating efficient payroll management. Moreover, the ability to launch a branded mobile app through Toast's white-label offering enables restaurants to enhance customer engagement, build brand loyalty, and connect more effectively with guests. By customizing the app to integrate seamlessly with Toast products, businesses can create a personalized digital experience for their customers, increasing brand visibility and customer retention.
Menu Item Reviews and Fundraising Capabilities: Enhancing Menu Quality and Social Impact
Toast POS includes features like Menu Item Reviews, allowing guests to provide feedback on individual menu items during the digital payment process. This valuable feedback helps restaurants gauge menu item popularity and quality, enabling them to make data-driven menu adjustments. Furthermore, the platform offers fundraising capabilities that empower restaurants to raise money for charitable causes seamlessly. Integrated fundraising features allow businesses to contribute to social impact initiatives, engage with the community, and promote corporate social responsibility, creating a positive brand image and fostering goodwill among customers.