Company Overview
MetroNational, a premier real estate development firm based in Houston, TX, boasts a diverse portfolio encompassing over 10 million square feet of properties across various sectors including office, retail, medical, hospitality, and residential. Their flagship development, Memorial City, is an expansive mixed-use complex in West Houston.
Challenges Faced by MetroNational
Prior to adopting VTS, MetroNational encountered challenges typical of traditional real estate management practices. These challenges included a lack of real-time data insights, reliance on outdated market comparisons (3-6 months old), and the inability to respond swiftly to market demands and prospect negotiations.
Why MetroNational Chose VTS
MetroNational recognized the transformative potential of VTS to address their pain points. The VTS Lease product offered real-time data analytics that empowered MetroNational to compare specific data points instantly, enabling informed decision-making and dynamic responses to market trends. By leveraging VTS, MetroNational aimed to enhance portfolio performance, optimize prospect negotiations, and efficiently manage spec suites.
Results Achieved with VTS
After implementing VTS, MetroNational experienced a paradigm shift in their leasing operations. With access to up-to-date data through VTS Lease, MetroNational gained the ability to make strategic decisions across their portfolio in real-time. This led to improved negotiation outcomes, better spec suite configurations, and enhanced responsiveness to market demands. Ultimately, VTS enabled MetroNational to establish greater transparency in their leasing processes and elevate their leasing strategies to new heights of efficiency and effectiveness.