What is website redesign?
Website redesign is a detailed process of revamping your site, including updating content, refreshing layouts, and improving navigation for better conversions and site performance. To kickstart the process, define clear website objectives, conduct an audit of website effectiveness and identify any gaps in infrastructure. Prepare a roadmap outlining steps and technologies needed to close these gaps.
Top 6 reasons when and why you should redesign your website
Companies opt for website redesign for reasons such as rebranding or repositioning. Rebranding involves changing the perception of an organization to accelerate growth, revive brand identity, or accommodate new products/services. On the other hand, repositioning focuses on altering customer understanding around the brand. Launching a new product or service also necessitates a redesign to incorporate new features and functionalities. Implementing MVPs can prove the impact quickly when launching new features.