Understanding Marketing Project Management
Marketing project management is a multifaceted process that goes beyond just creating ads and fliers. It involves researching market opportunities, strategizing projects to increase market share, and planning and implementing strategies to achieve company goals. However, this process can face challenges such as bottlenecks, inefficiencies, and process breakdowns. In fact, a survey found that 28% of marketers cited 'lack of strategy' as their top concern, with 25% naming 'limited internal resources' as an obstacle.
Role of Marketing Project Managers
Marketing project managers play a crucial role in executing projects, managing campaigns, and planning events. They need to have a deep understanding of customer profiles and behaviors and utilize various marketing avenues like email, content, social media, and event marketing. These managers require long-range planning capabilities, streamlined approvals between departments, and thorough performance analysis for each campaign.
Wrike's Marketing Management Guide
To assist marketing project managers, Wrike has created a comprehensive marketing management guide. This guide covers essential concepts, terms, strategies, and tools needed for successful project management in marketing. From building your marketing team to designing project management plans, the guide provides valuable insights and advice. Wrike also offers additional resources like blogs, ebooks, videos, and infographics to further support your marketing success.
What's Included in the Marketing Project Management Guide
The guide covers a wide range of topics including an introduction to marketing management, the role of marketing project managers, creating a marketing team, developing marketing strategies and plans, building marketing calendars, leveraging MarTech, choosing marketing tools and software, understanding marketing analytics, creating marketing dashboards, and managing marketing resources effectively. It also explains important marketing concepts, such as the marketing funnel, targeting, lead generation, marketing asset management, A/B testing, marketing reach, and more.