Elevating the Brand Profile
As the Assistant Manager, Digital Marketing at Aesop, the primary focus revolves around developing and executing digital plans to enhance Aesop's position as a leading luxury brand. The role emphasizes elevating awareness and brand equity through digital marketing channels. The ideal candidate is expected to possess a deep comprehension of the luxury market, a strong aesthetic sense, and a successful track record in managing digital campaigns across various platforms.
Brand Expression and Identity
The Assistant Manager, Digital Marketing at Aesop plays a crucial role in ensuring the consistent expression of the brand's identity across all digital touchpoints. This involves maintaining Aesop's distinct brand identity and values in each consumer interaction. The candidate is required to think creatively and strategically to preserve the brand's unique characteristics in the digital realm.
Commitment to Sustainability and Inclusivity
Aesop's commitment to sustainability and inclusivity is a core aspect of the organization's ethos. By actively reducing its environmental impact and becoming a certified B Corp, Aesop is dedicated to building a more sustainable and inclusive society. The company's focus on people, planet, and profit underscores its holistic approach to business, where social and environmental responsibility are paramount.
Professional Development and Employee Wellbeing
Aesop cultivates an inspiring environment that encourages employees to thrive professionally and personally. Through initiatives like professional development programs, career growth opportunities, and employee wellbeing initiatives, Aesop prioritizes the holistic growth of its workforce. Additionally, the Aesop Foundation, volunteering programs, and matched giving initiatives foster deep connections within the local community, promoting a sense of belonging and camaraderie.
Inclusive Workplace and Recognition of Talent
Aesop is committed to creating an inclusive workplace that recognizes and rewards talent. The organization values diversity, inclusion, and belonging, understanding that these factors play a crucial role in driving the success of the company. By offering a creative and inclusive environment, Aesop strives to attract, develop, and retain top-tier talent who contribute to the organization's growth and success.
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